A complete guide to know everything about Instagram marketing

Instagram is the most used app after Facebook. If people in Instagram would be considered as a country, then it would be the 4 th largest country in the world. Around 81.3% of people are in Instagram, they aren’t there only for their personal use, but also for the professional cause. You can do a lot of things in Instagram than, just posting videos and photos. Users in the Instagram aren’t just active, but also, they are engaged too. Research says that a man spends at least 8 minutes of their daily time in Instagram. We hope after reading the above content, you are sure that Instagram is not just for personal use anymore, it is used globally to promote various activity, showcase the talent, showcase products, and inspire the audience. It is a great tool to promote your product in a friendly manner, than hard selling to the customers.

Instagram marketing is a kind of social media marketing in which marketers use the Instagram platform to promote their products. It involves a lot of strategies to promote your brand in a catchy way to attract customers to your platform. The content which you provide should be “THE BEST”. Confused about how to hack Instagram marketing? Scroll down and find the answers. Hope you enjoy reading!

Change your profile into Business profile:

As soon as you think about stepping into Instagram marketing, create your business profile into Instagram or switch your current profile into business profile. It is very easy to change your profile into business profile Settings-> switch to business profile.

Benefits of using business profile:

# Your followers can contact you directly with just clicking on the contact button, just like the website.
# It is a great tool to publish your ads without using facebook’s advertising tools.’
# When you switch your profile into business profile, it benefits you to see insights for every posts you have posted. So, that you can take decision based on the insights available.

It allows you to use Instagram free tools:

Business profiles in Instagram is almost same as facebook’s business profiles. It provides you insights, which is segmented into impressions, engagement, and many more. You are also provided with the demographics of your followers which includes their age, gender, location, and most active hours. You can view insights on every post and see what kind of content posts is liked by your followers, and which content you should work on. These free tools help to understand your customers in a better way and interact with them through your content.

Estimate your Instagram target audience:

You should know your audience before you start Instagram marketing. For instance, if your business is about men’s fashion, then target men audiences according to the age, location, gender, income, interests. If you are confused about where to start then, we would suggest you to monitor popular events and interest hashtags related your business. You can also view your competitor’s profile for best insights. Instagram is an amazing tool to define your audience in a better way.

Create sponsored ads:

The best part of creating sponsored ads is, you can control exactly how much you want to spend on them. Sponsored ads have become a common sight in the Instagram platform. This allows the brand to target their audience in a unique way. While using sponsored ads, make sure to use content that is engaging and also appealing to the target audiences. You can also turn your existing posts into sponsored ads, for which you should be watching your posts keenly to get the utmost results. There are also different forms of sponsored ads which you can post like photo, video, stories, stories, stories
canva, etc…

Use Instagram stories to the maximum:

Instagram stories are a great way to generate leads. It is different from Instagram posts, because it is in slide show format and disappears after 24 hours, but the stories can be saved. It gets saved under Instagram archive. Which you can reuse it whenever you want. It is similar to snapchat stories. It doesn’t appear in the news feed, instead it appears in the small area above it. The user can click on your photo at the top, and the user can view your story easily. You can use this feature to experiment with the content. You can even tag other accounts in the story, if you’re collaborating with other brand or influencer.

Collaborate with influencers for a wider reach:

The best and fastest way to reach your potential customers on Instagram is through influencers, who are already popular among audiences with large followers. Most People purchase products or services suggested by the influential people they follow, because of the trust built in them. If your business wants a wider reach, then the right industry influencer can do wonders to your brand. You can get your brand in front of those users through influencers. For that, you should identify the influencers which have audiences related to your products or services for a better reach.

Post at the right time:

Have a scheduled time to post, like post during peak days and hours, when your followers are online. Never try to over-post, this will surely backfire you and you’ll return to your existing followers soon. If they see only your brand in their news fees, then they will get irritated and unfollow you as soon as possible. This doesn’t mean that you should post very rarely. Post in a continuous basis to remain in their news feed. According to research, the worst days to post on Instagram are on Wednesdays and Sundays. While the best days to post is on Mondays and Thursdays. It is considered good to post between 8 a.m. and 9 a.m., as well as 2 a.m.

Instagram marketing

It is good to post between 8 a.m. and 9 a.m. because, it is the time when people get ready to their work and check social media for the updates. 2 a.m. is also considered to be the best time to post because most people scroll Instagram feeds at night, which makes second most popular time to post.

With the help of insights, you can also find the time in which your most of the followers are active and schedule the posts accordingly. Instagram is dominating other social media, and you can not find much better place than this to promote your products and services, and to interact with the customers. Billion of likes are handed out each day. So, make sure to scoop some for you too. Do take the advantage of free tools provided by Instagram / instagram marketing and gain lots of followers. Finally, be sure to track the right metrics to see how is your content working and to know your efforts invested right.