Add a creamy layers of sales questions to your prospects to uncover information about their situation and also their buying motive. To achieve this, we use a concept called layered questions. It’s a series of questions used by salespeople in a specific order according to the motive. There are three distinct layers of questions separated as first layer questions, second layer questions and third layer questions. Let we get into the types of questions with each layer and how to use it in a right way.
First Layer sales questions
Its also known as preliminary questions that helps to initiate a conversation by revealing thoughts, facts, behaviors and situations. It helps to gain a basic understanding of a subject. This is why these layers of questions are best when beginning conversation with your prospects.
It mostly deals with the questions of what, who and when. It exposes only basic information’s not a thorough understanding of the buyer. Basic information in sense not about their name, age or bio data you might get about goals or deadlines about the business.
Second Layer Sales questions
Having learnt about all the first layer questions, you will have a good knowledge about your prospects situation. Using this second layer questions you can get big ideas in detail. After setting your first layer its time to add sauce over the second. It prompts the customers to think through a fact, behavior and situation.
Second layer questions will mostly hold on explaining the first level response.
For example, if you ask what is your boards decision in first layer of questions you might ask why did the branch decided to go in that direction in the second layer of questions.
Third Level Sales questions
This is to dig even more deeper than second layer of questions. It is the most critical level when compared to other levels. If you can uncover the third level responses then you could easily transform the entire sale. It asks question of why and also guide customers to achieve their buying motive. It comes up with the emotional reason why they would purchase your product or service.
Apart from all other reasons or type of sale buyers always come forward for a purchase as they feel closer to their desire. This is so powerful and it always help you in understanding the customer’s benefit in investing your product.
Use these creamy layers of sales questions to close the deal with better understanding of your customers.