B2B vs C2C business model marketing is part of the e-commerce platforms, where the process of buying and selling are included in each sector. The difference between both platforms is, B2B is a process of selling and marketing where one business is directly connected to another business. For example, we have Shopify and Alibaba where their brand reached out all over the world in the name of their business, which plays a major role in e-commerce business platforms. Likewise, C2C business included customer to customer where both buyers and sellers play the role as consumers. B2B’s business goal is to reach the targeted customer and reduce the cost to thrive more revenue in business marketing. B2B platform is such a successful e-commerce platform where it inspires its operations and it completely differs from the C2C platform in its unique way of marketing. B2B works between manufacturer and wholesaler, wholesaler and retailer. It plays a major role in the online sales portal where it has its rapid growth sales model.
C2C defines as one customer’s purchase from another third party that also handles the transaction. Buyer and seller are considered to be the consumer because it happens when a customer starts their own business and earns being like a dealer in a major part of the company. In this process, the web helps a lot to earn more profit and doesn’t involve any professional business strategy. For example, in our daily routine in social media, we would have come across an application named Meesho, which is an online shopping and reselling app. Reselling is a major part of the C2C platform where it doesn’t include any business deals and anyone from the corner of the world can try out this method to earn more. It provides the best quality product at a low cost. People take a dealer in it and start their platform in WhatsApp or Instagram to gain connectivity from their friends and family to make them buy the product. C2C is conducted mostly online so that we can get into contact with various people in the world which doesn’t require a physical connection to earn. This shows B2B vs C2C business model marketing in today’s world.
B2B e-commerce is the fastest-growing sales model where they got a $12 trillion estimation value because they use a lot of technical methods and innovation to reach out their goal to target the customers and reduce the cost. The technology helps to drive out. There are three traditional methods involved i.e., labor-intensive, manual sales, and marketing processes. It upgrades the B2B platform to grow higher. Mostly in the automation field, e-commerce improves efficiency. B2B sellers work in wholesalers, large sellers, and organizations such as schools and resellers. Buyers and sellers are very comfortable in a digital home where places and manage the orders from mobile bone to create new chances to connect with distributors and suppliers. B2B vs C2C business model marketing mostly happens through the digital world, because that is the best platform in the current era. C2C helps individual buyers to search for the needed products to make money by charging sellers. It gains a small commission on final sales so that it is easy and profitable for C2C consumers. For example, auction platforms, exchange of goof platforms, exchange of service platforms, and payment platforms are all made easy in the C2C e-commerce world.
The advantages of C2C e-commerce platforms are they have higher margins and lower prices, a larger selection of goods and services, and convenience for both parties. When we have a lot of good to say on our side, we become more flexible and interested in our work. B2B vs C2C business model marketing has its strength to tackle, where the strength of the C2C business model is credibility, increased profitability, and increased customer base. The strength of the B2B e-commerce platform is to give an option to join our company’s supporting team. eBay is the pioneer of the C2C model when it is first started in 1995. Through online mode, both B2B and C2C are playing their role perfectly as an e-commerce platform in the economy. Every good and service that is shared is through an online platform and they gain charges and are more profitable. Both buyers and sellers are gaining through e-commerce platforms such as B2B, C2C, B2C, and C2B. This business model marketing thrives the technology and today’s world to better heights.