Why Pick the Best Sales Tools?
Best Sales Tools are what you need to need to have for your business to see exponential growth. Having the blend of tools to promote your business is very important. However, the most important aspect when it comes to making sales is to set and achieve realistic targets.
As a result, Sales has always a competitive area and you must know your potential and existing clients thoroughly to be relevant in every touchpoint.
All Sales reps employ a variety of the best sales tools available on the market to boost their statistics. While some of these tools are free, the others are charged, but they all provide significant value to the sales process.
Your business can also use these sales tools to build a successful sales process.
Salespeople use sales technology to outperform their competitors. It’s a waste of time, money, and work to invest in a random sales tool. If you want to increase your sales, we’ve created a list of the best ten sales tools you should know about.
In this blog, you’ll be learning about:
- What are Sales tools?
- The Different Categories of sales tools
- 10 best sales tools
Definition – Sales Tools
What are Sales Tools? Simple, they are digital tools that sales professionals use to make their jobs simpler, and they assist salespeople in determining which prospects are most likely to be successful with their product or service.
They also save time on tiring administrative duties besides focussing on what is most important: giving value to people and organizations.
Lastly, another added value in sales tools is that the workers are increasingly demanding current tools for their organizations. This suggests that organizations who use cautious or old-fashioned sales approaches risk losing revenues and their finest salespeople.
Sales Tools can be categorized according to the categories they belong to.
Sales Tools – Categories
- CRM (customer relationship management) software
- Software for marketing automation
- Prospecting and sales intelligence
- Software for increasing sales
- Software for sales analytics
- Gamification of sales
- Software for video conferencing
- Software for account-based marketing
- Document tracking and e-signature
- Software for customer service
- Tracking Phone Calls
From the mentioned categories, each one has a set of apps and software that perform as the best sales tool for businesses.
Let’s have a quick look at them, understand pricing, and analyze the pros and cons.
10 Best Sales Tools to Use
ZENDESK SELL
Zendesk Sell (formerly Base CRM) is a CRM that attempts to empower representatives with integrated capabilities that offer the whole context of a client account. This keeps them informed and helps them to take advantage of chances.
Reach, a lead generation and engagement technology that automates the process of discovering and keeping prospects engaged can be added to Zendesk Sell, allowing representatives to focus more on creating connections and crushing quotas.
FEATURES
- Manage the sales process
- Gain pipeline visibility
- Seamless mobile sales experience
- Create flexible and reliable connections
- Manage customer relationships
- Communication tools
- Sync data and tools to simplify selling
- Lead discovery
- Lead enrichment
- Multiple Integrations
- Discover new prospecting opportunity
- Enhance productivity
- Increase conversion
PRICING
- Has feature free Trial Available? Yes
- Has feature-free or Freemium Version Available? No
- Has feature premium Consulting/Integration Services Available? No
- Entry-level setup fee? No
PROS
- It is very inexpensive to start.
- It is relatively user-friendly.
- Gives you the ability to define your categories to move through the sales process.
CONS
- You couldn’t add prospects from a corporate domain or email address to auto-fill any data.
- You had to manually in all of the information you obtained about them.
- The default only provided you with two phone numbers for the firm, which is insufficient.
Prospect.io
Prospect.io is a sales automation software that aims to boost the efficiency of your outbound salespeople. You will be able to complete more sales and create more conversations if you use this platform.
Prospect.io connects with a variety of third-party apps, including Pipedrive, Salesforce, Hubspot, Close.io, and Slack, to automate data synchronization and guarantee that prospecting processes and sales funnels move smoothly across different platforms.
FEATURES
- Allows you to email hundreds of prospects
- Create prospect lists
- Build limitless campaigns, validate addresses
- Monitor your emails, drip emails over time, and
- Monitor progress reports.
Prospect.io’s major tools include the following:
- List building– Listing building may be seen as a collection of tools that offer you essential information on possible prospects. This tool will account for a large portion of what is available on this platform. With outstanding features, you will be able to convey the appropriate message to the appropriate person faster and more quickly.
- Outbound– Prospects must be nurtured to progress from a lead to a sale. Prospect.io’s outbound tools enable you to be persistent.
- Productivity– Productivity is the difference between producing cost-effective sales and losing money. Time is money, and with Prospect.io, you have all the tools you need to create sales and increase efficiency.
PRICING
- Has feature Free Trial Available? No
- Has feature Free or Freemium Version Available? No
- Entry-level setup fee? No
PROS
- Great way to scale your outreach as a salesperson.
- If you send a lot of cold emails, this is a must-have tool.
- Easy to use.
CONS
- Sometimes it extracts the wrong email address, but that’s very rare.
- Can be considered pricy
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a strong set of search tools, provide better visibility into enlarged networks, and customized algorithms that assist you in connecting with the correct decision-maker. In a nutshell, it streamlines the process of finding, contacting, and staying in touch with customers, prospects, and referrals.
You do not need to spend long hours manually tracking your prospects. Instead, you may utilize the time saved to call customers or give demos.
FEATURES
- Send nearly 30 InMails every month
- Save up to five thousand prospects
- Monitor sales success regularly with frequent access to information
- Use TeamLink to connect with a large audience (another LinkedIn feature for online meetings)
- Integrate with Salesforce or similar accounts
PRICING
- Has feature Free Trial Available? No
- Has feature Free or Freemium Version Available? No
- Entry-level setup fee? No
PROS
- No restrictions on profiles view.
- The number of invites that can be sent is higher.
- Make direct contact and establish a connection with the decision-makers.
CONS
- A pricey acquisition for which only large corporations may realize benefits, and which will have a significant impact on small and medium businesses.
- UI that is complex and complicated might feel overcrowded at times.
- Except for a few constraints with Salesforce, integration with other applications is not that easy.
HubSpot as a Sales Tool
HubSpot is one of the most popular and well-known marketing automation solutions. It has been operating for a long time and is well-known for providing a comprehensive solution for marketing, sales, CRM, and customer care.
FEATURES
- Log and track emails better
- Use the Documents tool
- Create email templates
- Create and share Meetings links
- Enroll contacts in a sequence
- Add videos to CRM emails
- Canned snippets
PRICING
- Has feature Free Trial Available?YES
- Has feature Free or Freemium Version Available?YES
- Entry-level setup fee? YES
PROS
- Flexible Pricing
- Customizable Templates and Reports
- All-In-One CRM, Marketing, & Sales
- Knowledge/Resource Library
- Easy To Use
CONS
- Onboarding Fee
- Lots Of Configuration Required
- Tricky To Use Correctly
ActiveCampaign
ActiveCampaign is an easy-to-use, effective marketing automation technology suitable for organizations of all sizes. Create a welcome series, segment your contacts, tailor your messages, and automate marketing activities that no one has time to do.
FEATURES
- Marketing automation
- Smart autoresponders
- Over 850 built-in apps and integrations
- Drag and drop email designer
- Track your contacts on-site and in your apps
- Campaign, contact, as well as list reporting
- Track where your contacts live or travel
- Incorporate real-time e-commerce data, as well as videos, into your communications.
- SMS marketing
PRICING
- Has feature Free Trial Available? YES
- Has feature Free or Freemium Version Available? No
- Entry-level setup fee? No
PROS
- Customer activity across numerous marketing channels is being tracked.
- Coping Up or adapting and matching our marketing efforts to the needs of our customers;
- Maintaining a single database with all of our customer data.
CONS
- Problems with deliverability.
- Premium prices are quite high.
- Contact search limitations.
Zoho CRM
Zoho CRM is a cloud-based, complete customer relationship management tool that serves the needs of companies of all sizes and sectors. The CRM is used by over 150,000 enterprises worldwide to develop long-term client connections and optimize team efficiency.
It also is the most closely connected solution on the market, thanks to its increased omnichannel support for phone, email, live chat, social media, and in-person meetings.
Zia, Zoho’s AI-powered sales assistant, assists salespeople with sophisticated interpretations, solutions, and forecasts. With the aid of workflow automation, lead scoring, real-time notifications, and built-in gamification, your sales staff can spend more time selling and less time entering data.
FEATURES:
- Lead Management
- Website Form Management
- CRM Workflow Management
- Social CRM
- Sales and Marketing Integration
- Lead Generation & Qualification
- Pipeline Analysis
- Sales Stage & Probability Analysis
- Quota Management
- Sales Forecasting
- MailMagnet
PRICING
- Has feature free Trial Available? Yes
- Has feature-free or Freemium Version Available? Yes
- Does not have feature premium Consulting/Integration Services Available?Yes
- Entry-level setup fee?Yes
PROS
- Free for up to 10 users
- Stellar feature set
- Gamification modules
- Powerful email marketing tools.
CONS
- Workflow automation limited to Professional Tier
- ZIA voice assistant needs more work
ZoomInfo
ZoomInfo combines a comprehensive business database with technology to power a go-to-market plan from beginning to end, providing an accurate, 360-degree picture of customers, prospects, and possibilities. The firm is on a goal to give more leads for sales and marketing, more concluded transactions, more efficiency for operations, and more control for leadership by incorporating features and integrations into your processes.
FEATURES
- Powerful search
- Build targeted lists
- Insights
- Enhancements for the database
PRICING
- Free Trial Available? Yes
- Has feature Free or Freemium Version Available? Yes
- Has feature Premium Consulting/Integration Services Available? Yes
- Entry-level setup fee? No
PROS
- Contact information of the dedicated point of contacts
- Detailed company information available on Company info
- Current news on market trends and companies
CONS
- Lack of some filtering options
- Reporting might be a little difficult
Adapt
Adapt is a global B2B contact and corporate database supplier with a diverse range of sectors. It has over 300,000 users and 100 million business connections, which includes an industry-specific firm database and contact information like job title, direct dial, and email addresses. Adapt is a comprehensive sales acceleration platform that includes the market-leading products Lead Builder, Prospector, and Engages.
With its powerful CRM connection and chrome extension, Adapt’s database enables sales professionals, marketing executives, recruiters, and decision-makers to connect quicker, interact smoothly, and begin prospecting without delay.
Adapt is designed for modern marketers and sales teams to achieve the goal faster, from identifying the correct connections to developing quality leads and connecting with prospects.
FEATURES:
- Contact Database
- Customer Segmentation
- Data Import/Export
- Lead Database Integration
- Lead Qualification
- Pipeline Management
- Prospecting Tools
PRICING
- Free Trial Available? Yes
- Free or Freemium Version Available? No
- Premium Consulting/Integration Services Available? Yes
- Entry-level setup fee? No
PROS
- Using the app’s contact database, the lead builder tool allows you to create a list of new prospects in seconds.
- Chrome extension finds emails for leads on LinkedIn
CONS
- It doesn’t provide information based on news or intent signals.
- Doesn’t score or prioritize leads
Demandbase
Demandbase provides a comprehensive suite of marketing tools that are designed specifically for the account-based demands of B2B. The Demandbase B2B Marketing Cloud provides tools for advertising, marketing, sales, and analytics.
The vendor claims that their solution gives B2B marketers an unparalleled capacity to generate results from their existing marketing technologies.
FEATURES
- Account-Based Advertising
- Website Personalization
- ABM Analytics
- AI-Driven Account Identification
- AI-Driven Sales Development
- Conversion Optimization
- AI-Driven Content Recommendations
- Audience Segmentation
- Real-Time Intent
PRICING
- Free Trial Available? No
- Free or Freemium Version Available? No
- Premium Consulting/Integration Services Available? Yes
- Entry-level setup fee? No
PROS
- Intent-based marketing information
- Notifications for sales teams
- Strategic intelligence deliver
CONS
- The overall price is high.
- Limited CRM integrations
Salesforce
Salesforce is a customer relationship management (CRM) platform that allows users to anticipate income and track leads. It is a major app for sales, service, and marketing. Salesforce.com’s Sales (CRM), Service, Platform, and Marketing applications are intended to enable businesses to engage with their customers, partners, and workers in novel ways.
FEATURES
- Sales leads
- Contact management
- Lead management
- Social accounts
- Opportunity management
- Forecasting
- Sales data
- Sales communities
- Email integration
- Approvals and workflows
- Partner management
- Reports and analytics
- Dashboards
- Real-time visibility
- Contact manager
- Mobile app
PRICING
- Free Trial Available? Yes
- Has feature Free or Freemium Version Available? No
- Has feature Premium Consulting/Integration Services Available? No
- Entry-level setup fee? No
PROS
- Incredibly powerful CRM platform
- You can add/remove features to suit your needs
- It’s simple to locate salespeople who know how to utilize Salesforce since it’s the most used CRM platform.
CONS
- Expensive
- To get the most out of the software, you’ll need to pay for add-ons.
- Configuration and setup is complex and time-consuming
- Navigation and basic activities are complicated due to the cluttered UI.
- The learning curve never seems to end
- Customer support has a poor reputation
Conclusion
That brings us to the end, I hope this blog helped you identify the best sales tools that your business can use to stay on top of your game.
The above list is far from exhaustive. The applications, services, and platforms we’ve mentioned are only a few of the most popular and well-reviewed options available.
If your team hasn’t received any new tools in a while, it’s time to figure out which stage or part of your sales process may need some improvement. Try out some of the tools we’ve provided and make your own decision.
Have a good day!