BuzzSumo content marketing tool will walk you through what BuzzSumo is and how it works for your content marketing strategy. BuzzSumo is a cloud-based platform for social media analytics and also a tool for marketers that is used to find the best engagement and opportunities for content outreach across various social media platforms. It will help discover new keywords, ask questions about customers’ and content’s success, and monitor what is most important to your brand. It is a great tool to identify a list of influential people in any kind of industry. While coming into content marketing, it allows users to find what content is popular on any website. If you are a content writer, you need to know what people want to know. For that, you need to know what is popular. It may take hours to scan various social media platforms by analysing billions of websites to know what people are talking about and what they need.
So, analysing content and finding out what is already done can be very good information for a content marketer to sharpen their ideas. BuzzSumo will help in this way for a content marketer. Social media and insights are most powerful when it comes to a successful content marketing process. Without a tool like buzzSumo, we would be spending days searching the internet for brands and content. The only thing you have to do is enter your preferences into the tool’s input. It will automatically analyse the suitable content for you and also give you the best piece of work that works for your content marketing strategy. If you want to know what customers are talking about, BuzzSumo shows you the titles that received the most attention. It will analyse the topics and discussions and give the highest ranking to the one that got the most attention.
It will help you develop your content plan. It will provide you with important information that will help to improve your content research. Defining content goals, creating a content plan, planning content distribution, creating a content calendar, identifying industry influencers, setting content KPI’s to monitor. BuzzSumo will help you through all the stages above in the process. It also provides you with the best platform to publish and the best time to post your content on social media platforms. Through this, you can also research your competitors. It allows you to keep track of your competitors and their performance levels. It also shares the best formats that work best for your competitors. You can also search to see what is popular, even on authority sites. It allows you to review the competitors’ most shared content. All that you have to do is just type the domain name of your competitor into the search bar and BuzzSumo will show you the most shared content across the specific domain.
You can also use it to filter the content of your competitors. Here you can see whether your followers are following a specific trend. The most important thing is that you can find out who shares your competitor’s content. You may wonder what the purpose of learning about competitor. If you learn about your competitor’s nooks and crannies, then it will be very easy for you to understand the reason behind every act of your competitor. It may help you to analyze in what way they are succeeding, or else in what way they are losing. You can search for employees of a specific company by simply entering the company’s Twitter ID. Through BuzzSumo, you can also engage with the influencers. You can follow the top followers on social media and connect with them regularly. To maintain a relationship with these people, you also have to do certain things like retweeting, making tags, asking for interviews, collaborating, etc. There are numerous uses in BuzzSumo content marketing tool, but remember that it is just the beginning of your content marketing strategy. It will help you by tracking your competitor’s content on time, which in turn helps you stay alert.