E.l.f. joins the ‘hot girl walk’ TikTok trend just in time for the Olympics.
Jul 29, 2024
How Coca-Cola and Delta are ‘Olympicizing’ their campaigns with NBCUniversal
NBCUniversal will start broadcasting the 2024 Paris Olympics on Friday, July 26, marking another example of the media giant’s innovative […]
Jul 25, 2024
Netflix’s ad-supported tier experiences 34% growth, nearing critical scale.
– Netflix’s ad-supported tier saw a 34% increase in membership quarter on quarter in Q2, as revealed in an earnings […]
Jul 20, 2024
Why did Mountain Dew introduce the Mountain Dude to revitalize the ‘Do The Dew’ campaign?
This week, Mountain Dew has become the latest brand to refresh an iconic tagline by launching a campaign that pairs […]
Jul 16, 2024
Dove’s Chief Marketing Officer, who was instrumental in building the brand’s purpose-driven marketing credentials, has departed.
Dove CMO Alessandro Manfredi is leaving after more than two decades with Unilever, he shared in a LinkedIn post. Manfredi […]
Jul 06, 2024
Amazon unveils cookieless ad-targeting solution at Cannes Lions
Certainly, here’s the rephrased version:
Jun 25, 2024
META enabling advertisers through its AI investments
Following a year focused on efficiency in 2023, Meta has declared artificial intelligence (AI) as its primary focus for 2024, […]
Feb 09, 2024
Setback for Google’s cookie deprecation plans
Two industry watchdogs have expressed apprehension regarding Google’s shift away from third-party cookies in Chrome towards a Privacy Sandbox initiative […]
Feb 07, 2024
Prime video ads boosting Amazon ad revenue
In Q4 2023, Amazon witnessed a 27% year-over-year growth in advertising sales, totaling $14.6 billion, as outlined in its earnings […]
Feb 05, 2024