Convince and Convert

Young Indians(Yi) is an integral part of CII, formed in 2002 as a PAN India platform for young Indians to realize the dream of a developed nation. Through its programs and initiatives, it reaches out to millions of youth across the country with the clarion call to action of ‘We Can, We Will’. Yi holds more than 2500 activities each year under the pillars of Youth Leadership, Nation Building, and Thought Leadership, and connects with 14000+ students through its institutional network, ‘Yuva’. Yi is one of the founders of the G20 Young Entrepreneur’s Alliance & Commonwealth Alliance of Young Entrepreneurs (CAYE – A).

SEO content encompasses any content that is intended to bring in traffic from organic search.

Within your content marketing strategy, you may have content intended to generate attention on social media or serve as landing pages for paid advertising. While some of your SEO content will also serve these purposes, it’s primary intent is to attract those searching for specific keywords related to your business.

SEO content can include:

  • blog posts
  • evergreen content
  • videos
  • interactive tools
  • guides or downloadable content
  • product or services pages

Content marketing is an umbrella term covering a set of strategies, techniques and tactics to fulfil business and customer goals by using the most relevant content to serve, attract, convert, retain and engage customers in a trustworthy and valuable way.