Digital Marketing Workshop : Content, Search and Social

The Digital Marketing workshop was conducted to the Professionals of The Indus Entrepreneurs (TiE) Banglore, on  28th December 2014. This was a 1-day hands-on training programme on Digital Marketing is designed to make participants more effective in developing and executing digital marketing strategies.

Digital marketing :

  1. Google Marketing – There can be 2 types of Google Marketing – SEO, Google Adwords, Pay Per Click, Display Images Ad.
  2. Social Media Marketing – It includes Marketing in Social Media Platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest and many more.


Search Engine Optimization hand on training involves:

  1. Article Submission
  2. Directory Submission
  3. Social Bookmarking
  4. Forum and Blog Commenting (used to drive referral traffic)
  5. Backlink

Content Marketing :

  1. Goal alignment
  2. Mind Mapping
  3. Customer journey mapping
  4. Keyword research and content ideation