The Digital Marketing workshop was conducted to the Professionals of The Indus Entrepreneurs (TiE) Banglore, on 28th December 2014. This was a 1-day hands-on training programme on Digital Marketing is designed to make participants more effective in developing and executing digital marketing strategies.
Digital marketing :
- Google Marketing – There can be 2 types of Google Marketing – SEO, Google Adwords, Pay Per Click, Display Images Ad.
- Social Media Marketing – It includes Marketing in Social Media Platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest and many more.
SEO:
Search Engine Optimization hand on training involves:
- Article Submission
- Directory Submission
- Social Bookmarking
- Forum and Blog Commenting (used to drive referral traffic)
- Backlink
Content Marketing :
- Goal alignment
- Mind Mapping
- Customer journey mapping
- Keyword research and content ideation