The workshop on digital marketing was commenced to small entrepreneurs in and around erode district at kongu Engineering college – Technology Business Incubator (TBI) on November 30, 2016.
The main focus of the workshop was SEO, Social Marketing and Content Marketing.
SEO:
- ON-Page Optimization
- OFF-Page Optimization
Social Media Marketing:
- Facebook Marketing and optimization
- Twitter Marketing & optimization
- Linkedin Marketing & Optimization
- Youtube Marketing & Optimization
- Instagram Marketing & Optimization
- Integration to Analytics
- Generating Insight from analytics
Content Marketing:
- Align topics and formats with the information needs of your audience
- Research key phrases and search optimize your content
- Find and collaborate with relevant influencers
- Maximize your email list growth, open rates and click through rates
- Produce higher quality content in less time by repurposing
- Measure and optimize for better traffic (and more conversions) on the next go round