Digitalize your Business

The workshop on digital marketing was commenced to small entrepreneurs in and around erode district at kongu Engineering college – Technology Business Incubator (TBI) on November 30, 2016.

The main focus of the workshop was SEO, Social Marketing and Content Marketing.


  • ON-Page Optimization
  • OFF-Page Optimization

Social Media Marketing: 

  • Facebook Marketing and optimization
  • Twitter Marketing & optimization
  • Linkedin Marketing & Optimization
  • Youtube Marketing & Optimization
  • Instagram Marketing & Optimization
  • Integration to Analytics
  • Generating Insight from analytics

Content Marketing: 

  • Align topics and formats with the information needs of your audience
  • Research key phrases and search optimize your content
  • Find and collaborate with relevant influencers
  • Maximize your email list growth, open rates and click through rates
  • Produce higher quality content in less time by repurposing
  • Measure and optimize for better traffic (and more conversions) on the next go round