Duct tape marketing and its benefits

Duct tape marketing and its benefits

Duct tape marketing and its benefits, people aren’t aware of this duct tape marketing. What is duct tape marketing? duct tape marketing is nothing but the idea which conveys that marketing begins with the strategy before tactics. If a company starts with creating a strategy around a particular core message, then it helps to solve the ideal problems of the customers. Marketing has changed a lot but marketers haven’t really changed. Marketers will show their customers the value that they can get from their products and services. The tactics will keep on changing. Nowadays, social media marketing has become the new marketing tactic that introduces many new sectors like content marketing, influencer marketing, and so on.
And that’s why it’s important to focus on the core strategy first before on tactics. Keeping strategy in front is always a good choice in the marketing field. You should always focus on creating strategy and then on tactics to go further on your plan. What are the benefits that we can have in duct tape marketing? There are lots of things to get benefitted from this duct tape marketing. This duct tape marketing will help us to meet our goals. The most important thing about this is that it also tells us the things that we shouldn’t do. This marketing helps to narrow down the focus that is essential to the core strategy before focusing on the tactics. Usually, marketers will waste their time posting their content on every channel that they find. But this way isn’t both a waste of time and energy at all. This way helps to narrow down the focus that is strategy before tactics.
This duct tape marketing narrows down the focus and helps to find the goal. Duct tape marketing can be implemented in four steps. The first step on that is Putting strategy before tactics and staying narrow, the second step is creating messages based on a problem, the third step is mapping out the customer journey, and the last step is determining the best channels. Put strategy before tactics and stay narrow in this first step as we said above narrowing down the focus on strategy and then on tactics. One strategy is finalized, and we can see success in implementing the marketing tactics for the business. The second step of creating messages based on a problem involves creating a core message for customers and giving a solution to the problem that is raised. The third step is one of the important steps which deals with the customer’s journey. Most marketers think that their journey with the customer after their purchase. But it isn’t following them up even after the purchase that makes the relationship of the customer with the company stronger. The final step is determining the best channels. In this step, we have to find out the best channel to continue the strong journey of customers with the company that is created. Thus, duct tape marketing and its benefits.

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