Entrepreneurial Marketing

Er. Perumal Manimekalai College of Engineering, established in the year 2002 is approved by All India Council for Technical Education (AICTE) and affiliated to Anna University. The college “an ISO 9001:2008 certified Institution” has all advantageous and state-of-art facilities and provides industry ready employability skills thereby sculpting budding talents into Technology and Management leaders of Tomorrow. The strategic location of the Institution is not only the Industrial hub of Hosur, Tamilnadu but also the proximity of Silicon Valley Bengaluru, which is engulfed with Aeronautical, Automobile, Construction, Information Technology and Mechanical Engineering Industries largely benefiting the student’s prosperity.

Our CEO Mr. Karthieaswaramoorthy, delivered talk on Entrepreneurial Marketing:

Entrepreneurial marketing is less about a single marketing strategy and more about a marketing spirit that differentiates itself from traditional marketing practices. It eschews many of the fundamental principles of marketing because they are typically designed for large, well established firms. Entrepreneurial marketing utilizes a toolkit of new and unorthodox marketing practices to help emerging firms gain a foothold in crowded markets.

Many entrepreneurial marketing strategies are born out of necessity. New businesses might have 10, five, or just one person working on their marketing efforts. They work within limited budgets and have access to a fraction of the resources that their major competitors have. Luxuries like graphic design teams and advertising consultants are often outside the means of start-ups, requiring them to find ways to make the maximum impact with limited resources.