Everything you need to know about Customer Life Cycle Management

The customer life cycle management illustrate about the customer relation after buying the product. When a person buys a stuff from the market he checks sales team behavior, store environment and product quality and experience with the product after using it, After all this we can figure out whether a customer is ready to become the loyal and permanent customer. “CUSTOMER IS THE KING” the one who can make them happy will definitely rule his brand in the world. Just in case have you ever wondered, making customer always happy is in our hands?   Sometime there will be circumstances when you have everything in product but still looks incomplete from customer side! In those situations there is only one way you have to check the complete experience from sales team to delivery team and from there to service team by cross checking you may get different strategy and cycle to make it happen, this whole process is called Customer Life Cycle Management. Lets take a dive into this as we will see 5 steps which involves in this cycle are Reach, Acquisition, Conversion, Retention, Loyalty.

The 5 Steps which makes a complete Customer Life Cycle Management

Reaching the Customer

This is the stage where customer start probing about the product after he finds solution to the problem in that products. The consumers start comparing with other competitive brand (I.e… when we search for a product, we usually get to that particular website which may come at first while searching or through that site which our brain signals when we search that particular stuff.). Here comes the role of SEO (Search Engine Optimization) and Social Media Marketing Team all their effort in branding can be seen and how much it has reached the consumers can be easily noticeable.

Let’s take a small Analysis report:

• From which platform did they hear about your company? Was it from Social media, TV, Newspaper or magazine??
• What is performance in these media channels? Are you consistent in these platforms?
• Are we doing all the complete things and different from our competitors?
• Have you figured out their good and bad experiences?
• How consistent are you in posting social medias?

These questions will bring you to the track when you want to check your reach on customer.

An Asset:

This stage comes when a consumer or customers surfs your website and comes through a phone call regarding the product and there, he enters the asset stage. This stage where you have taken care that the consumer gets right assistance and without delay. Customer care role plays the important role as service team their role becomes very important as they have major responsibility on their shoulder.

While they are at your site make sure you provide them with live chat. As this facility will give them doubt clearing time at the moment they are in the website. when all we use all the asset for gaining customer trust.

Let’s ask these question for the clarity in this stage:

• How can our right content helps them to take right decision and solve the issue?
• Have you created a blog for your company? how easily it is navigable?
• How well is your pricing makes customer happy?how easily they can reach and call sales team to negotiate or know further regarding that?
• How easily your site is visible? which keywords have helped you for so?

 Transformation:

After gaining trust (i.e.… after purchasing your product their journey with you should be till their generations as they have blind faith at your product). This stage you have to make clear that you will provide all those promise values.so keep branding.

Lets ask few question for better analysis :

• Does customer have easy sales purchase and straightforward query option? Do they have the check out option.?
• Does their data is secured and confidential?
• Is there data protection and privacy control taken care?
• Customer have clear ideas on policy, purchase back policy and guarantees, warranty items?
• How clear the customers can say at your quality by checking the product description?

Customer Retention:

This is very important aspect in business is making customer trust has their biggest wealth. The customer feedback and their response give insight about the company growth and goodwill. providing 24/7 service for the customer will make them tension free and builds good bond between company .to monitor these feedbacks and suggestion, it is important to tally the given values into scores which will give sportive environment and without much effort you will be gaining more existing customers and old consumers.

Let’s ask few questions for better analysis:

What do you think about customer feelings in your business?

• How easily can they connect with you through portal? Is it a click away?
• How do customers like their new product after they make a purchase from you?
• In how many days are their queries solved? What are the medium by which you can reach your consumer?
• What about ease of doing business? How open and informative is your company site?

Customer loyalty:

Empathy is an important factor which describes about the emotion and how well we are connected to the customers. It decides the journey with the customer about how far we are going to go!! Try to maintain your loyal customers by giving them at most care so that they you and your company reaches great heights.

We are at the end and we have seen the basic 5 ingredients for customer better and long relationship. Existing customers are your main wealth and their trust is your biggest assets. I wish you find this article useful and makes your business more profitable and growth. All the best, just believe in your effort and hard work.