Flipkart employs a multifaceted approach to promotional channels as part of its dynamic marketing strategy:
- Social Media Marketing:
Flipkart harnesses the power of social media with a substantial presence on platforms like Facebook, Instagram, and Twitter. With millions of followers across these channels, Flipkart leverages its social media handles for various product categories, engaging with customers through feedback, queries, and reviews. The company utilizes emotional storytelling in its social media campaigns, fostering trust and a strong customer-community relationship. - Affiliate Marketing Tactics:
Utilizing a performance-based advertising model, Flipkart engages in affiliate marketing. Associates are tasked with promoting Flipkart’s products and receive a percentage of the profit from sales. The commission structure ranges from 5 to 15%, varying based on the product category. This strategy enables Flipkart to extend its reach through affiliates who market products via blogs, videos, and other platforms. - Innovative Marketing Campaigns:
Flipkart amplifies its sales through creative marketing campaigns featuring distinctive taglines such as “Itne May Itnaaaa Milegaa” and “Gen E, Let’s Raise a Generation of Equals.” These campaigns employ emotional, joyful, or vibrant messaging to resonate with diverse sections of society. - Productive and Eye-Catching Advertisements:
Recognizing the psychological impact of advertisements, Flipkart strikes a balance between celebrity endorsements and relatable faces to establish a down-to-earth image. The company tailors ads to align with cultural nuances, festivals, and the diverse flavors of India. Special occasions like independence day, woman’s day, or children’s day are marked with attractive price cuts to appeal to specific customer segments. - Personal Touch and Commoner’s Brand Image:
Flipkart prioritizes a personal touch in its approach, ensuring surprise deliveries by founders and creating gift packs for special customers on significant days. While capitalizing on India’s Bollywood obsession, the company is evolving its image to resonate with the OTT generation, utilizing lesser-known faces for a more relatable brand image. - Google Ads for Sales Boost:
Acknowledging the prevalence of customer searches on Google, Flipkart strategically invests in Google Ads. Targeting search and shop promotions, the company focuses on relevant keyword combinations to enhance visibility. SEO copyright strategies are employed to secure top search engine rankings, ensuring Flipkart’s presence at various stages of the customer’s online journey.