Four key content marketing ideas of 2023. This is something that never goes out of trend when it comes to attracting and converting customers. Content marketing is effective and cost-efficient in a way that targets the audience that you want with the information they need. Content marketing is evolving into new ideas and wonderful ways in the year 2023. It’s not only about looking at the formats that you should use in your content to engage your audience. Let’s look at the key content marketing ideas of the year 2023
Four key content marketing ideas of 2023
Key content marketing ideas for 2023 are
- Short-form immersive mobile-first video
- An explosion in the creator economy
- Artificial Intelligence and marketing collaboration
- Long-form and live video content
Short-form immersive mobile-first video
For years, video has been the one which gains traction across channels – especially on social media. Half of the marketers say that this type that is video is the most valuable content with twenty-five percent saying that live video is the most effective one in reaching social media goals. And as a result of this, all other social media platforms prioritize this kind of video content. This is a trend that works on social media platforms like tik tok, Instagram, and others platforms. Some tips for creating great short-form content for mobile
- The video should be punchy and has to be between 15 and 30 seconds
- Keep some surprise at the end of your video like a reveal or transformation
- To keep people watching add some catchy captions like ‘wait for the twist’
- Remix the tracks to make it a viral one
- Browse for trending hashtags, topics, or music
An explosion in the creator economy
This creator economy is set to grow and change. This explosion discovers intense competition between the brands to attract and retain across all platforms. The reason behind this is to fill the content gaps and tie that to the latest trends. But they don’t have the ability or capacity to drive that in the best way. Social media helps brands to find out quality and relevant creators.
Artificial Intelligence and marketing collaborations
The field of artificial intelligence and copywriting have been tied up with each other for many years. To find out the demand of consumers, AI will play a prominent role in content creation. As it helps to know the consumer demands. This helps creators in the writing process, especially when there is a lot of content to be created.
Long-form content and live video
People always prefer to use short-form content as it attracts and engages people. But doing so will be a mistake. People now started using social media applications like Instagram, tik tok to search for a place to dine and explore. Rather than using google maps, long-form video has also played a prominent role in content marketing. There are also several podcasts as audio that create a great impact on people.
Conclusion
Thus, the four key content marketing ideas of 2023 seem to be more useful for all the creators to get customers. And the strength of the content marketing platform will be these four key ideas for this year 2023.