Introduction – Google Analytics 4 vs Universal Analytics
Google Analytics 4 vs Universal Analytics is the most popular question right now. It’s definitely relevant, Google Analytics is indeed groundbreaking.
Google Analytics is used by 52.9 percent of all websites on the internet. This is definitely convincing, isn’t it?
Let’s address your question now.
What is Google Analytics 4?
Google Analytics 4 is its default property type for analytics account. It is in fact a recent development of Google Analytics. Thus, it could be called a rebuilt Google Analytics.
In GA4, The Google Analytics 360 features are available. GA 360 was previously the paid version of Google Analytics.
The Difference
Although Google Analytics 4 is like a rebuilt version, it is not independent. It simply isn’t mature enough to replace Universal Analytics.
GA4 focuses more on user-centric views.
Let’s go through the key differences between the features available from them.
The Difference in Features – Google Analytics 4 vs Universal Analytics
Tracking Users
Google Analytics 4
- It creates new sessions when it expires based on the three conditions of session and records session details
- Tracks users based on events
- It tracks visitor’s activity.
Universal Analytics
- Instead of creating a new session when the user returns to the site, it records all the events it completes
- Tracks user via sessions
- It counts the visit of users
Reports
Google Analytics 4
GA4 has top-level built-in reports. It also provides options for getting a specific type of data with great freedom on how the reports look. Google Analytics 4 lets us analyze the most critical data.
Universal Analytics
It has a set of reports with some possible customization features
User Visit Type
Google Analytics 4
All the user interactions are events.
Universal Analytics
All user visits have counted an activity like page view, clicks, conversions, and events.
Event Attribute
Google Analytics 4
25 properties of a visitor can be passed with each event.
Universal Analytics
While creating an event category, action, value, and label can be given.
Reporting Interface Setup
Google Analytics 4
It combines data from apps and website
Universal Analytics
It uses a property and view setup.
User Report Groups
Google Analytics 4
- Users
- Demographics
- Behavior
- Ecommerce
Universal Analytics
- Realtime
- Audience
- Acquisition
- Behavior
- Conversions
Reports
Google Analytics 4
Drag and drop report builder.
Universal Analytics
Flat table custom report type
Conclusion
This here is the basic difference between Google Analytics 4 and Universal Analytics.
You can also track events and set goals on Google Analytics. Make good use of all these features to step up your game.
Have a good day!