Cornerstone content means the heart of your website. It should consist of all the important information on the website. The most important articles which you need to rank first in the SERP. Cornerstone articles are long informative articles which are a combination of different blog posts and it covers everything important about that topic. The motive of the cornerstone article is to provide complete information on a particular topic so that the reader need not go to any other page. Rather than a business, the cornerstone article tries to catch their user’s attention on their website by reflecting your business or communicate about your service or product. It can be a blog post or a page but make sure that it is well written and contains the keywords you want to rank higher in the SERP. Another important thing is you must edit your cornerstone article at times to make it up to date. When you write your blog post content you could link back to your cornerstone content as much as possible.
Cornerstone content helps to achieve many of your marketing goals. Goals like getting links to your website, finding new readers, attracting new customers through email subscriptions, getting higher rank in SERP, etc.
Difference between cornerstone content and a blog post
A blog post is usually a detail-rich and focused on a particular topic. But the cornerstone page is on the other hand. It is the hub of information regarding that particular topic. Cornerstone content is broad and wide while the blog post is narrow and deep.
Why cornerstone contents are essential
The foremost reason is cornerstone contents are useful and relevant for your website visitors. When it is inclusive and interesting people would like to link back and share.
When should I create a cornerstone Content
Cornerstone content should be your priority while you launch your website. It will be the foundation of your website and all the other content should support and reinforce the cornerstone content. It will help to create more internal links on your website. As you continue to build content on your website, you notice one particular content is getting popularity, You can create a cornerstone content on that particular topic to attract customers and readers. Or you can write five to six blog posts on a particular topic and you can create a cornerstone content on that topic as a foundation.
How long should be the cornerstone content
There is no particular word count for cornerstone content. The objective of the content should clearly explain the topic to a reader and provide enough information so that search engines can identify what the page is about.
Where exactly should be cornerstone content on your website
Cornerstone articles are relatively high in your site structure. The home page of your website must link directly to the cornerstone contents. If you have already launched your website and you never have thought about a cornerstone article before, you can still create a cornerstone article on the articles on your website that do well in SERP.
As a first step, research your keywords. Find the keywords your users search for. Choose the best topic relevant to the keyword and create cornerstone content. Or if you already have content related to that keyword rewrite it. Make it SEO friendly and an extremely good article. Focus more on readability. Optimize your other content on long-tail variants. Optimize your other blog posts which are having long-tail keywords that can be linked back to cornerstone contents. This will avoid competition on SERP with other articles on your websites. So linking back to cornerstone articles from other posts on your website is important, this will help Google know that the cornerstone article is the one you want to reach your users.