What is Hubspot? – A Detailed Guide

HubSpot CMS


There’s no denying the key question here – What is Hubspot?

Hubspot is a popular Content Management System. It is the preferable choice for marketers and developers. Its flexibility, secured interface, and ease of management without compromising on the strong content creation features make it a good choice for the users.

Taking your business to the internet world can be terrifying at first, but learn about E-Commerce and its advantages to make an informed decision.

We will now have a brief look at HubSpot and its features.

All About HubSpot

Any organization planning to develop a powerful web presence along with strong marketing features which in turn would promote the growth of the organization can have HubSpot SaaS CMS as a choice for content management. Content creators who have no expertise in computer programming to develop a website prefer Hubspot.

This is because this content management system is easy to use as well as user-friendly where the developers can build and edit the website or the content while enhancing the same with more functionalities. HubSpot is the one-stop platform to develop, handle, alter and analyze the web contents in a perfect manner.

It is arguably the fastest content delivery network. This is because its server hardly lags to the visitors despite their different locations. This tool facilitates the flexible development of websites with its technological features, templates, and modules. The drag and drop option makes it, even more, easier for marketers to create and publish content. 

The Advantages of Using HubSpot

Speed of the Site

The speed of the site is a prominent factor when it comes to the user as well as the SEO. A slowly working website is not what you would need to take your business to the next level as it frustrates the visitor while also lowering your ranking. A range of features of HubSpot like CSS files put together, compact JavaScript, compression of images, HTTP/2, and many more make it possible for the websites to load faster. 


Worldwide content delivery, Firewall for the web application, Age directives of HSTS Max, and SSL are the reasons for which the websites made with HubSpot are of utmost safety. HubSpot sites are strongly protected from any kind of cyber threat.

The tool also permits the detection of any peculiarities and it also keeps updating itself regularly. The only limitation is that you may not be able to edit the fundamentals of the system or obtain access to the content in the database directly. But still managing the plugins, hosting, updates, scaling or privacy is a cake-walk because the tool facilitates all these within the content management system.  

Features & Functions of HubSpot

As a jackpot to the sales and marketing organization, HubSpot provides a wide range of functionalities and attributes. Each of them is explained briefly here.

CMS Building Blocks

The fields, templates, themes, and modules are referred to as the building blocks of HubSpot. The developers are usually concerned about working on these within this content management system. And so it is essential to understand how each block is correlated to one another.  


The themes from HubSpot are marketer-friendly as they offer an amazing and easier experience when it comes to editing. It is usually combined with a lot of assets a developer would expect. Some of the features of themes are files containing codings, technologies, tools, and workflow. 

Templates and Modules

The templates of the HubSpot content management system facilitate the controlling of the functionalities, layout, and style of your website. 

Modules are the blocks that are available for reuse. It includes CTA, form, image, rich text, and many more.

Many modules and groups of modules make up a template. Some of the default and general modules are buttons, CTA, headers, images, and rich text. These are the foundational components.

Despite this, you can also use many more elements to make your web page look more aligned to the purpose of creating it. If you like a particular module, you can use the same on any number of templates. Likewise, one particular template can be applied on different pages.

Global content

All the contents that you create only once but use multiple times on different pages are called Global Contents. For example, the logo and the header are the global contents. Any of your content can be global content but once it is made, it cannot be edited in the content editor interface. But it is possible to edit it with the design tools.  


The options available in this content management system for altering the parameters included in the modules and the themes are called Fields. Boolean, choice, file, text, and URL are some of the types of fields. There are other complex fields as well like inbound links to direct the visitors to any other content page or forms.

The HubL Language

HubL or HubSpot Markup Language is the language for the HubSpot content management system. It is Jinjava’s extension and is an engine for templating. HubL is a Jinja-based language. To make it more clear, HubL is not like the usual programming language.


HubDB is HubSpot CMS’s conceptual data store. The representation is similar to the spreadsheet where you can find cells, columns, and rows. To access UI go to “HubDB” in the “Files and Templates” option which is found under the “Marketing” menu. HubDB API helps to extract data into the CMS. 

Website Pages and Landing Pages

Templates are the basis of the pages like website pages or landing pages. Any alterations are made to the particular page or even to the template alone. All the information regarding the website is presented on the website pages while on the landing pages marketing offer or campaigns are included. When it comes to the functionalities, both the pages have got similar functionalities. 


In the HubSpot content management system, blogs are usually to view either the lists of the post pages available on the site or the individual pages containing the post itself. More than one blog can be uploaded to a portal. But before posting the individual posts, the templates cannot be specified.


The email tool is the custom and the classic option on this platform. You can specify the templates and the modules for the emails. The drag and drop option makes it easier for building the email tool. However, custom templates do not apply to the email tool.

CMS Tools

Blog, Design Tools, Domain Manager, File Manager, Landing and Website Pages, Marketplace, and SEO are the basic tools of the HubSpot CMS. Apart from these, the other tools available on the platform are CTAs, Conversations, Forms, Pop-up forms, and Reporting. 


This tool permits the user to create and share blog posts on the site.

Design Tools

This tool includes all the options to make and alter the coded files, modules, and templates. This highly supports the developers to make the site look appealing.

Domain Manager

With this tool, you can bring your site live by integrating the website domain with HubSpot.

File Manager

All content assets like images, resources in the PDF format, videos – stored in an organized manner here. 

Landing and Website Pages

This facilitates the users to create and alter the website pages and the landing pages. 


If you are searching for readily available templates and modules, you can do your search here.


This option helps you with mapping the strategy for your content by using the topic clusters.

Developer File System

The prominent properties of a developer in the HubSpot content management system are CSS files, JavaScript, Images, Modules, Themes, and Templates. In simple terms, all those features supporting a developer to build a site are important assets. At the backend, these assets are made in the developer file system which relates to a database.

The developer file system is in the panel to the left of the Design Manager. If not there, it is found in the folders contemporized with the help of locally available development tools.

The data and database entries are related. They are accessed via HubSpot CLI tools and not directly by SSH or FTP. The syntax errors do not occur during the runtime because it is already taken care of during the time of publishing. The templates are stored in the file system. When the developers create a new page, the templates are presented to them.

HubSpot Marketplace

All pre-made modules and templates go to the online repository. The storage area – HubSpot Marketplace. Some of them are free of cost while the other templates are not. A lot of agencies and freelances construct the templates. The templates are available for a blog, email, pages, and many more.

You can find all these features with the filters. Category, price, and purpose are the three basic filters. With category, you can find the product you are searching for. The price filter will let you categorize the products as free and paid. The purpose filter is for finding the products based on the usage.

For example, if you are looking for any features concerned with the “Contact Us” page, then this filter might help you out. You can choose the products based on the customer reviews as well. And you can also reach out to the respective provider if there are any issues with the product.  

Final Words

The HubSpot content management system might be a little complex for amateur users. But for an expert developer, this may turn out to be a good choice for content management. Especially if he or she is more concerned about sales and marketing.

For a newbie, there is a list of Content Management Tools to choose from. Most of these tools have self-explanatory features which are in turn easy to use. You could use other E-Commerce tools apart from Content Management Systems, check out the list of the best E-Commerce tools to use for your business.

This article should have given you a brief insight into the basic features of HubSpot.