Marketing statistics is all about the techniques you use to make your brand visible. In today’s world where marketers show lots of enthusiasm on webinars, live-concert campaigns, and various upcoming opportunities to connect their consumers.
But your present-day communication methods shouldn’t affect you from very old but yet most effective messaging channels called email.
You would be thinking that email is still that worthwhile in marketing. The good news is yes it is…
The reality is that email generates RS.3000rs for every rs 75 spent which is a mind-provoking jump of 4,200% ROI, figuring it out to be the most worthy option available.
If you’re still unclear and confused, keep on reading below—
Mail Marketing Statistics.
- There are more than 4 billion daily email users.
- After the global recession due to lockdown, more than 40% of marketers have seen a reduction in their budget due to email since the pandemic.
- We have seen that 64% of small businesses are using email marketing to connect customers.
- Every 1 out of 5 email campaigns is not fully optimized through mobile devices.
- The company leads use segment campaigns to figure out as much as a 760% increase in their revenue.
- Around 35% of influencers send their consumers at least 3-5 emails per week.
- The figure also speaks when around 78% of marketers have seen an increase in email engagement over the last 12 months.
- Every 4 out of 5 marketers said will choose to give up social media instead their choice will be email marketing.
- In the retail se,ctor we could a see 20% jump, where online marketing, and customer goods and services sectors are using personal emails based on gender, race, religion.
- Around 74% of Baby growers think email is the most personal channel to connect with brands.
Email Marketing Probability and Best uses.
- The world e-mail marketing market was estimated at more than $ 7 billion in 2020 and according to the research it is also estimated that it will increase to nearly $18 billion by the year 2027.
- Every day more than 4 billion people are using email. There is a prediction that this is going to rise by 4.6 billion by 2025.
- According to the research more than 306 billion usually sent and receive their email every day.
- Active email accounts were reduced to 5.6 billion in 2019.
- Even small businesses and small sectors were using email marketing to connect with the customers.
- Incrementally more than 40% of business tycoons have seen a reduction in the budget due to pandemic.
- Every industry, has the average record of opening email rate is 19.8%, and just by click-the rate touches 11.3%, and we can see the bounce rate is 9.4%.
- Marketers who have played the game of segmented campaigns have seen an increase of 760% in revenue.
- Every 4 out of 5 influencers believes that they would rather give up social media than email marketing.
- The ratio says that 35% of marketers send their customers 3-5 emails per week.
- The proportion of 78% of marketers in 2020 says that email is important to overall growth and company success.
- The research has also revealed the fact that 78% of marketers have witnessed the increase in email engagement in lathe t 12 months.
- The B2B marketers have 32 % value which speaks that email newsletters are the best way to make leads.
- Countries like the U.S. has spent around 350 million dollars advertising email and campaign in the year 2019.
Products that get included in an A/B test will come up with emails that generate an ROI of 48:1.
Mobile Marketing Statistics
- Around 55% of global website traffic gets its visitors from devices like, excluding tablets.
- Giant companies like Apple iPhone’s native email app has the highest market share, followed by Gmail.
- Almost 1 in 5 email campaigns is not optimized for mobile devices.
- Bringing a mobile-responsive email design that has the ability to increase unique mobile clicks by 15%.
- Mobile-friendly and user-friendly email is taken as the second most-used popularised email marketers use to improve their performance.
- From having 9.3% of email clicks come from tablets, rather than smartphones or personal devices.
- Probably, people check their email primarily on iPhone devices, Gmail is still rated the most-used email service, which has more than 1.5 billion users.
Business to companies Email Marketing Statistics
- our audience has always been rewarded with higher open and click rates if you don’t send more than five newsletters a week.
- The Individual message that autorespond email had an astonishing 98% open rate and a 37% click-through rate.
- Around 22% of all email campaigns gets started within the first hour of sending.
- Every 45% of internet users avoid opening emails from unknown addresses.
Email Marketing Demographics 2021
- The survey which says that 99% of every email users check their inbox every day, while some people check it 20 times a day. In these there are certain people who uses 58% of consumers to check their email after getting up from the bed.
- The report says 40% of consumers say they have at least 50 unread emails in their inboxes.
- Emails which is sent by independent artists, writers, and performers with the highest open rate of 34.4%, followed by education (34.1%) and travel and tourism (32.6%).
- On an average, the most email click-through rate goes to the Consulting services industry at 25%, with Administrative and Business Support services in second at 20%, and Home and Building services in third at nearly 19%.
Apply Your Email Knowledge
The data points will be your helping hand in cases such as investing more time and money in your email marketing strategy. When you are referring back to the particular post at any time, meanwhile you can also start applying them in your upcoming campaign.
Hence we have arrived at the conclusion where we have taken reports and studies of various firms which have proven that emails have given the best revenue to the company through various means. so, the above list will definitely help you to figure out why you have to choose emails in place of social medias.