Meet the woman who took “Frooti” from a 300 CR brand to an 8000 Cr brand.

1. Nadia Chauhan joined her father’s company, Parle Agro, in 2003 when she was just 17 years old. 😲
2. She reduced the company’s reliance on “Frooti,” which previously accounted for 95% of revenue. She then promoted the iconic packaged water brand “Baileys,” which has grown into a business worth over 1000 crore rupees. With a strong distribution network and key partnerships with dhabas and long-distance bus operators, Parle Agro doubled its turnover to 5000 crore rupees.
3. However, the game-changing move came in 2005 when Nadia launched her brainchild, “Appy Fizz.” At a time when apple juice was unfamiliar in India, this product quickly became a hit, achieving a CAGR of 36% and capturing a staggering 99% market share. Its innovative style and taste inspired many imitations over the next two decades.
4. Despite these new ventures, Nadia didn’t neglect her flagship product, “Frooti.” She relaunched Frooti in different flavors under the brand “Nutrizz” and revamped its packaging into the PET bottles that define the iconic Frooti of today.
5. To further promote the brand, she enlisted popular actors at the peak of their careers. Alia Bhatt and Ram Charan began promoting the new flavors in advertisements featuring funky clothes and quirky “Frooti Fizz” bottles. This strategy paid off, with an advertising spend of 300 crore rupees generating over 2000 crore rupees in revenue.

📍 Today, Frooti contributes 48% of the company’s revenue. Nadia’s ability to scale the business across multiple categories is truly commendable.

Who says women cannot be successful in startups?

Take a moment to appreciate what Nadia and her team have built.