6 key steps in search engine optimisation

SEO – Search Engine Optimization

Introduction to SEO

SEO – Search Engine Optimisation, SEO is nothing but a relationship between Mother & Child. Every time a child asks something they do not know; the mother will search and get it exactly what a child is seeking. In the same way, users search for the information by adding keywords in the Search engine, the crawlers (Web Spiders) will crawl through every website which is present on internet & show you the best relevant result possible. The Mother is Crawler & the child is User, the process of getting the relevant results on what the user is looking for is called the Search Engine Optimisation. People who are conscious about getting their website/blogs more traffic & visibility will be familiar with SEO. But to achieve the goal on SERP (Search Engine Result Page) ranking, one has to learn the insights of the organic method’s in SEO & should know that it is not one-day strategy where you can get your website on top of Google SERP. 

The SEO is one of a kind where the basic practices should not end, even though your site ranks on the first page of Google SERP. That is how you keep your site/blog on top by doing the basic practices of SEO regularly. You might be wondering what will be the basic practices & how to rank on the first page of Google SERP, to implement your ideas one has to go through the article completely & understands it. Before getting into the implementation of your ideologies, you need to understand the two types of SEO.

  • On – Page SEO
  • Off – Page SEO

On – Page SEO

As the name itself indicates the strategies of SEO will be within your websites/blogs

Are you stuck in understanding SEO or you stuck validating your ideas? This article is the perfect solution for every person who is struggling to get started on SEO. The basic factors of On page SEO are as follows;

Title Tag

The title tag tells google bots what the page is about and that the page on your website is relevant for that keyword or keyword phrase. Title tags should be very unique for each page. In search engine result page, search engines will highlight your keyword phrases if a user has searched for those terms. This increases visibility and click-through rate.

Your title tag should be written like this: Primary Keyword – Secondary Keyword | Brand Name

Use a dash in between your keyword phrases and a pipe at the end before your brand name

Meta Description

Meta descriptions, while not as important in search engine rankings, are extremely important in getting users to click through from the search engine results page (SERP) to your website. Meta descriptions should use keywords wisely, but more importantly they should include a compelling description on which a user would want to click on.

More like title tags, the result page will highlight keywords that the user searched for, increasing the chances of the user clicking through to your website.

Write compelling meta descriptions

150 to 160 characters would be the perfect length

Avoid duplicate meta descriptions

Do not use quotes or any non-alpha characters (Google, cuts them out of the meta description)

Header Tag

A H1 tag, also known as a header tag, is much like the subject line of your website page. You should always use your keyword phrase once in the Header1 tag. This should be included on a page to which you are trying to drive unique traffic to the website. You can also use Header 2 tags if there are multiple sections in the web page.

Best Practices to use headers while doing search engine optimisation

Use your keyword phrase once in your Header 1(H1) tag

Use Header 1(H1) tags on pages you are trying to drive unique traffic to website page

Use Header 2(H2) tags if there are multiple sections

Internal Links

Internal linking refers to a URL on a page that points to another page on the same website domain. Internal linking is very important because it helps strengthen those keywords internally for those pages and website, it allows users (and search engine robots) to navigate through the website, and it tells the search engines that the page is relevant for that keywords used in that page.

Internal linking is important for three reasons, strengthening three parts of website funnel.

  1. Internal links pass authority from one page to another (search optimization)
  2. Internal links guide visitors to high-converting pages, high-value(usability)
  3. Internal links prompt visitors to act as calls to action (conversion optimization)

Best practices:

When linking to another web page on the same site from within content or images, select good anchor text keywords to use in the actual link and do this often. For example: “We offer a wide range of products,” rather than “Click here for our products.”

Alt Image Tag

An alt tag is basically the name of an particular image. All images should use appropriate and relevant alt tags because Search bots cannot read the image formats like JPEG, PNG. Not only are alt tags good for search engines; they are also good for readability of other AI’s. If someone is using a screen reader, they will be able to hear and get to know about what that image is.

You should try to include your keyword in the name of your image using Alt text, if possible, but don’t repeat the keyword. Image filenames should also be SEO friendly. Image search is much more widely used than believed, so traffic from there is also valuable asset.