Seven steps of the sales process to use and break it

Seven steps of the sales process to use and break it

Seven steps of the sales process to use and break. This seven-step process is a good one to close a sale at a higher rate. The only thing is that you have to customize it according to your business. These seven steps will provide you with the things that you want to find potential customers, close the sale, and get back your clients’ continuous business. The seven steps are Prospecting, preparation, approach, presentation, handling objections, closing, and follow-up. Prospecting is the first step of the seven-step sales process. In this first step, you will find the potential customer, and you can find whether the customer needs your product and services, and also can find out whether the customer affords your products. This process of analyzing the customer is called qualifying. This step was the most important as it’s the stage where you can find your customer’s interest.

 The second step of the seven-step sales process is preparation. In this stage, the salesperson will prepare themselves to contact the customer, researching the market areas, and collecting all the details about the product to build sales person’s presentation skills and satisfy the customer’s needs. The next stage is the approach, in this stage salesperson will make contact with the customer for the first time. This can be both face-to-face meetings or over the phone, it depends on the situation. Approach methods are of three types they are premium approach, question approach, and product approach. The premium approach is nothing but meeting the potential customer with a gift when they meet for the first time to impress them. The second one is the question approach which is nothing but asking questions to the customers to know their interests. And the last is the product approach, this is nothing but providing customers the product for a sample or a free trial to review and estimate their product.

                                            And the next step of the seven-step sales process is presentation. The presentation stage demonstrates how the product or service meets the needs of the customer. In this stage, you have to listen to your customer’s needs actively and act according to that. This can also be in the form of PowerPoint when a salesperson presents to customers to make them understand easily. Handling objections was the fifth step of this seven-step sales process. This step was the most underrated among the seven-step sales process. In this step, the salesperson will listen to the customer’s concerns and address them. Most of the salesperson fail in this process. It requires more than five follow-ups to convert the customer. This step was the most important one for the salesperson. The salesperson can set a specific date and time to follow up with their customer. 

                                           Closing is the sixth step of the seven-step sales process. In this stage, the customer will tell their decision. There are three closing techniques in this phase. They are alternative choice close, extra inducement close, and standing room only close. Alternative choice close is assuming the sale and offering them the choice, where both the options will close the sale. Extra inducement close is closing the sale by offering something for free. Standing room only close is creating an urge for the customers by telling them that the sale is going to end or that the product is going to be out of sale soon. And the final step of the seven-step sales process is follow-up. In this final stage, the salesperson will contact the customers who have closed their sales for follow-up. This follow-up is the most important one not only for repeat business but also for referrals from the customers. Maintaining a good relationship with the customers will earn more referrals and through that one can get more sales. These seven steps will help the salesperson to break the sales process.