Social Media Influence over startups

Rajalakshmi Engineering College, an autonomous institution affiliated to Anna University, Chennai, was established in the year 1997 under the aegis of Rajalakshmi Educational Trust whose members have had consummate experience in the fields of education and industry. The College has grown from strength to strength in the last 20 years and progressing towards Excellence in Engineering Education, Research, and Development.

Started with 3 Under Graduate programs in Engineering with an annual intake of 180 students in 1997, the College presently offers 12 Under Graduate and 10 Post Graduate programs, with an annual intake of 1950 students. The approval of AICTE and affiliation of the Anna University for such a progressive intake is a standing testimony for the continuous growth of the college over the years. 9 of our Departments are recognized as Research Centers of Anna University to conduct Ph.D. and M.S. (By Research) programs and many scholars have obtained Ph.D. through these research centers.

The main focus of the talk was:

Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup founders, senior management, advisors and investors are all part of the voice of the startup, and even more so in the early stages of the new company. Amplifying this voice and making it loud and clear can provide a huge boost to the startup company’s marketing efforts, while supporting its growth and leveraging its communications efforts.

Entrepreneurs who adopt a social media strategy that empowers social media influence provide a significant benefit to their startup in several ways, such as helping the startup company in setting the tone in its niche, exposing the products and services to large audiences, and providing added value by amplifying positive coverage.

In order to implement a social media strategy that boosts the social media influence, startup companies and entrepreneurs will do well to recruit individuals who are already social media influencers. Welcoming individuals who engage online regularly with prominent individuals in their industry helps the startup to communicate with its ecosystem in a manner that provides more visibility and encourages engagement.