Indriya, a brand under the Aditya Birla Group, celebrates the art of craftsmanship and the timeless love for fine jewelry in its newly released film.
“Each piece crafted at Indriya is a tribute to the rich Indian Kaarigari, reimagined with a contemporary touch. From reinventing classic favorites like polki and kundan to incorporating local crafting techniques, every design showcases the finest aspects of India’s jewelry traditions. Our mission is to reinterpret ancient jewelry-making methods and create masterpieces that captivate all five senses.
Indriya offers a diverse range of designs suitable for every occasion, from everyday wear to special events, and exquisite bridal jewelry, with over 16,000 designs in gold, polki, and diamond,” the company stated.
The Lumiere necklace embodies the essence of stardust with vibrant gemstones and a modern twist on the traditional “hansuli” design. The Gul Posh necklace features a 2,500-year-old jewelry-making technique, fused with diamond innovations, showcasing craftsmanship beyond imagination.
Shantiswarup Panda, Head of Marketing at Indriya, says, “This story begins with our customers’ deep love for jewelry and highlights our artisans’ passion and dedication in creating these pieces. It is a tribute to the rich tradition of Indian Kaarigari, celebrating both our artisans’ artistry and our customers’ love for fine jewelry.”