The fundamentals of marketing to millennial women

Each year, India witnesses the addition of more women to the internet than any other country, as indicated by a recent study conducted by Comscore. The study further highlights the increasing influence of millennial women in driving online retail and OTT consumption, with approximately 90% of women aged 15-24 actively engaging with mobile retail websites.

Given this trend, are brands adequately prepared to capitalize on this opportunity to enhance their engagement with women on the internet? If so, how can they consider the distinct needs and aspirations of millennial women, which differ significantly from those of previous generations? Should marketers break free from certain stereotypes and adopt new communication methods?

The crucial question is: What language should marketers use to ensure that millennial women not only feel understood but also satisfied?