We all have studied marketing in high school as “Marketing is the process of promoting your product or services to the customer and getting your products known to customers using different advertising tools”, but is it that everything we’ve to know about? Of course, not, marketing is a vast ocean in which digital marketing occupies 80 percent of the ocean. Anything which utilizes the internet or digital platforms to promote goods or services is known as digital marketing. We all are aware of digital marketing. You might have come across a lot of digital marketing strategies, but the whole digital marketing is all about only these two categories: Organic and paid marketing. Both marketing strategies are required in the business. Understanding the difference between organic and paid marketing can help you identify the reason behind the success or failure of the business. So, if you’re confused about which one to use you should consider using bit of both. Fortunately, both can be combined for the betterment of the business. To utilize the best strengths of organic and paid marketing, you should know to differentiate these two. Let’s get into more details about organic and paid marketing, and make your business reach a new height.
Organic Marketing:
We can simply define organic marketing as the “Act of getting your customers to come to you organically (Naturally).” Here, everything relies on continuous effort and high-quality content. “Content is the King” it takes time for the people to know about your product compared to the paid marketing. In case, if you’re well confident about the content you provide can gain you more customers, but that doesn’t mean that you can avoid paid marketing. Everything has its own place in digital marketing and so does the paid marketing too.
Organic Marketing include:
- Maintaining your Social Media Accounts
- Building your E-mail lists
- Improving your SEO
- Creating “Evergreen” content
Organic marketing is also known as inbound marketing. Which has the ability to pull the customers to your company and create a lasting relationship. 90 percent of organic marketing depends on quality content. Your content should have the ability to attract, engage, nurture and convert them into prospective customers. In simple words, organic marketing means, “The customer is ‘earned’ not bought”. Therefore, the focus of organic marketing should be placed on educating the consumers with the optimized high-quality content.
Instances of Organic Marketing:
- Blog Posts
- Social Media Campaigns
- SEO web pages
- Infographics
- E-books
When your content is enough to impress the audiences out there, you’re all set to take your business to a new height. The only thing you should focus is on the considerable effort which has to be taken to set things right .try to get as much traffic on your website, as that will say how well is your on-page SEO working and find out the mistakes which have to be improved.
Benefits of Organic Marketing:
1. Permanent traffic: A well-written blog or guest article has the power to attract traffic to the website and convert them into potential customers.
2. Low Cost: You can gain traffic free of cost or with a very low cost.
3. Builds trust with customers: content created for organic marketing is often educational for the audiences and helps them to learn something which has a very fewer sales initiate in the blog. Due to which, customer build the trust on the brand and be a potential and loyal customer.
Paid Marketing:
In simple words, paid marketing can be defined as “where marketers pay for the online traffic”. Paid marketing is a quick way to get eyes onto your product or services easily by just spending few bucks. The main goal of the paid marketing is to get website traffic by paying them and converting the viewers into customers immediately, rather than spending a lot of time and continuous effort on the same thing again and again. You can target specific audiences and pay them to view your posts.
Paid Marketing includes:
- Achieving solid Return on investment (ROI) and Return on Ad spent (ROAS)
- Driving valuable impressions
- Obtaining quantifiable results
- Hitting specific sales goals
- Optimizing ads in real-time to achieve specific goals
Paid marketing allows businesses to target, reach, engage, and convert their business directly and quickly. Instead of wishing someone to find your blog posts through organic search, here you can “push” the content to the customer and make it happening. It is done mainly in the form of ads to target specific audiences and create potential customers out of them. It’s more much of a sales-forward and is focused on driving specific actions for the customers to make a purchase.
Instances of Paid Marketing are:
1. Pay per click (PPC): it is a marketing tool that shows the power of the precise keywords to work for you by giving you the targeted traffic from the keywords you choose.
2. Posting ads on social media like Facebook ads, Instagram ads.
3. Influencer marketing: here the business collaborates with an influential individual (with lots of followers on social media accounts) to promote their business or product.
The main disadvantage of paid marketing is the website traffic that comes from the paid marketing isn’t stable. It will stop as soon as you stop running your ads. To maximize the return on investment, your ad campaign should go really well and satisfy the customers. You have to be well versed in these things to get the utmost results of paid marketing. This should not result in “All for nothing case”
Benefits of Paid Marketing:
1. Quick results – As soon as the ad account is created and the ads are published, you’ll start getting a lot of website traffic in no time and engage the audiences in the content to turn them into the customer.
2. Direct Marketing – You can identify your specific group to be targeted and reach them through the special targeting tools available in the ad campaigns.
3. No-Limit – You can buy traffic as long as you have money in your pocket. If you’ve large advertising budgets, then you can buy a potentially endless number of traffics into your website.
Main Differences Between Organic Marketing and Paid Marketing
Organic marketing can be evergreen whereas paid marketing is temporary:
Once your blog posts hits the internet, it becomes evergreen and drives you more traffic into your website, as long as it retains relevancy. Whereas, paid marketing is good until and unless you pay for the ad campaigns. Once you stop paying, the traffic will also be stopped.
Organic marketing is typically cheaper than paid marketing:
Not only does organic marketing lasts longer than paid marketing, but also is cheaper. As long as you’re well-versed with SEO you can optimize your website and other content for organic search with very little budget.
Organic marketing takes time, while paid marketing offers instant results:
We live in an instant world, where all of us want the result immediately, in this case, the paid marketing seems to be the best option for the fast growers. It might take weeks or months to recognize the content in organic marketing, but in paid marketing, you’ll get the traffic as soon as you publish your ad.
As said before…a good understanding of the difference between organic and paid marketing help you identify the reason behind the success or failure of the business.