The pride of the Cadbury brand celebration is known worldwide. Yeah! What was the history behind Cadbury? How does it become one of the most loved brands among others? What’s the secret to success? Let us spend some time feeling the essence of Cadbury. The brand founder is John Cadbury in 1824 in the headquarter in Birmingham, UK. The industry type of Cadbury is confectionary which is operating around sixty countries and marketing in ninety countries. Around 89,400 employees are working at Cadbury. Their evolved products are chocolates such as Dairy milk, perk, gems, etc. John Cadbury began selling tea, and coffee-drinking chocolate in 1824, and the first Cadbury solid chocolate bar is withdrawn in 1897. Then for the first time in 1905, the dairy milk brand appeared and Cadbury began its operation in India by importing chocolates. Following it, Cadbury brought drink maker Schweppes to become Cadbury-Schweppes.
Cadbury – The yummy brand
Alternatively, Cadbury has opened the world’s biggest and most advanced chilled warehouse in Minworth, Birmingham. By 2013 Cadbury India’s profit was year low but the growth was just 2.2% under the new parent. The head office of Cadbury is located in Mumbai and its manufacturing units are in Pune, Malanpur, Thane, Bangalore, and Himachal Pradesh. Its sales office is located in New Delhi, Mumbai, Kolkata, and Chennai. The pride of Cadbury brand celebration has been its vision and mission from then till now. Their vision is to work together to create brands people love.
Their mission seems like Cadbury means quality and they promise to build upon it. Cadbury provides customers with a tempting and exquisite taste that mouth waters every Cadbury lover. It has achieved lots of awards and regards sucbeing h as the world’s number one confectionery company any, world’s number two gums company, and world’s number third beverage company. Cadbury has got a Gold award for the best insights and strategic thinking.
Dairy milk
Cadbury has also received a silver award for the most effective use of advertising. Cadbury has its product range in various types such as bytes, dairy milk, Oreo, gems, five stars, etc., we know these chocolates already and would have experienced eating them. Do you wonder in which the products are made? What are the ingredients? Cadbury is made from chocolate and cocoa butter of good quality. And product diversification. Its price is in competitive pricing and premium pricing strategy and it cut down on weight but did not increase its cost.
The pride of Cadbury brand celebration is one among other chocolate brands’ celebrations. That is cherished forever. There are also dealers of around 21,400 and retailers with around 6,12,000 networks. Cadbury does its promotion on TV, banners, Visicoolers, BIG B Factor, etc. When we got onto the strength analysis of Cadbury, we have strength as it is a well-established brand in the world with high quality.
Distribution network
The huge market share of Cadbury is 70% with a strong distribution network. Cadbury’s top competitors are Nestle, Milky bar, KitKat, Amul, Munch, etc. The pride of Cadbury brand celebration is one of the finest brands in the world. When we look into the weakness of Cadbury, there is a lack of market penetration, relatively it falls on a high-price brand and has poor technology in India compared to current international technologies. Its opportunities bring efficiency in logistics and distribution with the help of technology. The population is around 1.27 billion. The threat for Cadbury is from Amul and Nestle company where they rise in raw materials cost cocoa beans, dairy products, and sugar. Whatever it can be, Cadbury has grabbed its special place in people’s hearts which is a symbol of love that everybody in the world is craving.
Love for Cadbury is long-lasting!