The success story of 135 years of Coca-Cola brings an inspiring spirit to every people. It is an immense growth for a business to stand successful for more than a century. Coca-Cola takes much pride to run its business successfully even after 135 years of existence. With an attractive name, Coca-Cola has turned out to be one of the largest beverage companies of the world. The brief history of Coca-Cola gives insights into its unbreakable advancement.
History and evolution
The ever-celebrated Coca-Cola’s history began in 1886 in Atlanta, Georgia. An Atlanta pharmacist named Doctor John S. Pemberton invented Coca-Cola at his chemical company. He created a syrup which can be mixed with carbonated water. For testing it, Pemberton gave that researched syrup to his neighborhood pharmacy. And it was said to be excellent by those people. It became the delicious and refreshing drink. This has initially marked the success story of 135 years of Coca-Cola. Before the death of Pemberton in 1887. Asa Candler bought the formula of Coca-Cola from him. Later, Pemberton sold most of his shares to Candler.
First step taken in promoting Coca-Cola was providing coupons and free samples. It followed newspaper advertising. After Candler’s new marketing strategies, Coca-Cola became one of America’s famous fountain drinks. He also expanded Coca-Cola drinks outside of Atlanta. Thus, a worldwide trade and marketing idea invaded, stepping towards the success story of 135 years of Coca-Cola. It used bottling of beverages as a new technique. Coca-Cola was the first to use bottling machine for their drinks. Another interesting fact was featuring Coca-Cola in a national magazine in 1904. This has increased its popularity.
Additionally, “Things go better with Coke” campaign and “I’d like to buy the world a Coke” song attracted more people to Coca-Cola. In 2011, they changed from bottles to cans in selling Coca-Cola. Like Red Bull’s secret marketing strategy, Coca-Cola started selling beverages in cans. In 2020, it ranked sixth on the Forbes list as World’s most valuable brands. All these traits create the success story of 135 years of Coca-Cola.
History of the Coca-Cola logo
In 1886, Pemberton’s bookkeeper Frank Robinson suggested the name Coca-Cola and its logo. With the recipe consisting of cocaine from coca leaf and caffeine from kola nuts. The Coca-Cola has got its name. By altering kola into cola since 2Cs will attract people. A design of white and red graphic letters mentioning Coca-Cola made into the logo.
Interesting facts
There are several interesting facts behind the success story of 135 years of Coca-Cola. One such is the fact that only nine of the drinks were sold in the initial days. But, now it has highly developed. It sells about billions of beverages across 200 countries. This is happening on daily basis. US is being the largest consumer of Coca-Cola. In fact, it is where Coca-Cola started to evolve into a large business. Countless struggles came in between and Coca-Cola has faced every problem. Withstanding the hard days has been a significant factor behind the success story of 135 years of Coca-Cola.