Marketing is an integral part of any business. The advent of social media, especially Twitter, has eased the process of marketing. Apart from being a fun platform where you can talk and engage with people, Twitter offers much more in terms of marketing. Today we’ll talk about the various strategies that will make you a Twitter Marketing savvy.
In this article, we’ll be going through:
- What is Twitter Marketing?
- Why is Twitter Marketing important for your business?
- Tips to make the best of your Twitter Marketing campaign.
As you can tell, there’s quite a bit that we have to cover, so let’s get right into it.
What is Twitter Marketing?
Twitter marketing strategy is a blueprint that outlines the goals you wish to achieve using Twitter.
Planning content, target audiences, marketing campaigns, and all the things you need to execute is vital to helping you achieve the goals of your business. Ultimately, you should aim to create a solid presence, attract new followers, increase conversions, and boost sales when developing a basic strategy.
Why is Twitter Marketing important for your business?
Twitter can be pretty useful for your business because it can be used to gain valuable consumer insights using which you can gather data from which you can build brand awareness. Twitter also helps you provide valuable customer support 24×7 without any abstraction and it can be an efficient tool in gathering customer feedback.
Tips to ensure a perfect Twitter Marketing campaign
While the entire process of starting a campaign is streamlined and simple enough to follow, we have some useful tips that you might want to look into to make sure you make the best of the opportunity!
Auditing your account:
The first step in effective Twitter Marketing is auditing. This can be done by using Twitter Analytics. Have a clear idea of who your audience are, the performance of your hashtags and individual tweets. This will give you a clear idea of what your audience are looking for and what you can do to satisfy them. Understanding your audience can help in the long run, especially in social media marketing. You can analyze this using the tweets tab in the analytics dashboard.
Finding your voice:
Your tweets should be consistent and have a unique tone in order to appeal to the masses. You can stay in trend but in order to do that you should have to be authentic and embrace your individual voice. Most of the Twitter audience are looking for something consistent, genuine and relatable, so give it to them!
Stay in trend:
Tweets with hashtags are more discoverable and reach more people than the ones without hashtags. So have fun and play around with hashtags. However, this does not mean that you have to overload your posts with hashtags as that can lead to hashtag stuffing which is not ideal.
Select the most relevant and direct hashtags that are related to your campaign and incorporate them into your tweets. In this way you can reach more people who are interested in the niche that you are in.
For example, if you are hosting a giveaway, you can use relevant hashtags or even create your own hashtag specifically for the giveaway.
Make use of Twitter Ads:
Twitter Ads are a great way to promote yourself and your brands. Twitter Ads are customized and tailor made for you. After defining your campaign objectives you can use relevant Twitter Ads to reach more people. When you use Twitter Ads, your tweet appears with a promoted sign at the bottom.
Optimal Time to Tweet:
Once you are on Twitter, you must be mindful of your tweet schedule.
Using analytics, you can find out on which days the interactions are higher and you can post more on those days. This increases the number of viewers and engagement.
When you tweet, the first half an hour is crucial. After that, there is less chance for people to view your tweet because Twitter displays newer content on the top of the timeline. Tweets reach 75% of potential engagements within 3 hours of posting time, so you have to be mindful of when you post.
Scheduling tweets:
Alternatively, you can schedule tweets beforehand on Twitter.
This is especially useful if you have a very busy daily timeline. Scheduling tweets allows you to automatically post on Twitter without fail, eliminating any chance of late or unscheduled tweets.
Engagements:
The more you engage with your followers on twitter, the more likely you are to succeed. Twitter is an active platform for communication and in order for your content to work best, engagements with your followers are necessary.
These engagements can be in the form of polls or giveaways where your fans have to retweet and interact in order to win a particular merchandise. Or it can be a catchy phrase referring to a new trend or a famous song. Engagement with followers is one crucial element that can help you ace Twitter Marketing in the long run.
Goals:
Popularity is the ultimate goal when it comes to Twitter Marketing.
To start with, however, the goals need to be short and well defined. Categorise your goals into short term and long term goals.
Do a SWOT analysis to figure out the best course of action based on the results and move forward with it.
Incorporating Twitter into social media strategy:
If you are an organisation, have separate teams for managing your social media platforms. Most of the organisations have different teams that curate different types of content depending on the social media platform. Your individual Twitter strategy must align with your overall social media strategy.
Alternatively, you can have 3rd party apps that manage your social media platforms.
Search and add:
When you are starting from scratch, searching and adding potential followers is a textbook move. The followers who engage and interact make you stand out from the crowd. Having thousand followers who interact regularly with your contents is better than having 2000 followers with no or little interaction.
Link your messenger bot:
If you are a growing organisation using social media, particularly Twitter, to boost your business, you should provide a link to your messenger in bio. Upon clicking this, the follower will be able to interact with you directly. Make sure to take time and regularly reply to your messages.
Live streams:
Live streaming is crucial for your Twitter Marketing strategy. Videos are now the top performing content type on most social platforms, with Facebook and Twitter boosting live content through added reach and dedicated alerts. Live-streaming is the best performing type of content for most social platforms, and it is anticipated that live-streaming opportunities will increase as platforms focus more on video content and merge traditional TV-style broadcasting within their offerings. Most of the companies have live streaming “unboxing” sessions of their new products which increases the popularity of these products.
Pretty simple right?
Having a professional Twitter handle is a must, and following the above mentioned tips will undoubtedly improve your Twitter marketing strategy. Social media, especially Twitter, can help you in the long run in terms of marketing.
Most successful companies have their own authentic voice showcased through their Twitter accounts, and now it’s time you do it as well!
#lets_tweet_our_way_to_top