What is Page Authority?

Page Authority is a score created by SaaS organisation Moz that foresee how great a particular page will rank on search engine result pages (SERP). Page Authority scores range from 1 to 100, the higher your score greater your ability to rank. Page Authority is based on data from the web index and takes into account dozens of factors.

It is associated with link metrics, so any attempt to boost your score depends on your internal and external linking. Page authority is measuring on a 1 to 100 algorithmic scale. Moz updates the algorithm frequently. So you can see the page authority rank of your webpages fluctuating all the time. It is clearly easy to increase your page authority score from 20 to 30 than grow it from 70 to 80.

It is measured in a similar way as Domain Authority but at the single page level. Page Authority depends on information from the Mozscape web index and includes link counts and a plethora of other factors. Essentially, page authority will not take into account particular on-page elements like keyword use or content optimisation.

This is measured with the help of an algorithm and thus the page authority score will fluctuate as the algorithm gets updated. So it’s always best to use the Page Authority as a parallel metric to compare against other page’s scoring and the rank ability of any one page.

Let’s see a few important steps to boost your page authority1) It focuses on the ability of a specific page to rank building links to the page you are optimising is essential2) Each of the pages on your website must have packed with well optimised quality content. 3) You must build your domain authority, as you build the authority of your domain, it will boost the authority of each page on your website.4) Audit your website often and remove harmful and bad backlinks 

As with several factors of SEO, you will not always have direct control over your page authority. You will never find a quick or easy method that will assure you success. However, if you follow the above steps while building your individual page, you have a great chance of boosting both your rankings and page authority.