Understand the basics of Domain Authority (DA)

Domain Authority

Domain Authority is a ranking score for the search engine which can predict how well the website is performing to rank on the search engine result page. The domain authority ranks from a score of 0 to 100. The higher the score the higher the ranking will be. There are several factors to measure the domain authority of a website. It includes linking root domains and the number of total links. This score can be used when comparing websites or tracking the ranking strength of a website. 

Domain authority is a matric that developed by Moz to measure your ranking of the website on the SERP and website traffic. Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it is at a 70 or an 80. Domain authority between 40 and 50 is considered an average score, between 50 and 60 is considered as a good score and over 60 is considered excellent. 

Moz uses various factors to measure the domain authority of a website. Let’s see what are the most important factors.


Content creation is a process of identifying the topic, doing research about it and producing informative content to the users/readers. Anyone can generate content, but producing quality, valuable and relevant content needs your time, effort and energy, which is not easy. Also, content creation is a process that will go through many rounds of edits before it goes online or reach the customers/users. To get recognition, the content should be unique, original and engaging.

There are various areas where you can get ideas for creating the content. It can be from within your team, customers, or from data and many more. Keyword research also can help to generate content ideas. It will give an understanding of how your customers talking about the topic online. Moreover, keyword research opens the door for new topic ideas which you haven’t considered before. 

How to start creating content online?

SEO Keyword Research: 

The first step of content writing is doing enough keyword research for SEO. Keyword research gives you an idea about what people want to know more about your product or service. Or what people are talking or searching online. It helps to know the heart of your target audience. Also, it wipes out your competitor’s content strategy and brings out strengths and weaknesses in you.


Titlerelevancy is taken into account by the algorithms of Search Engines. Good descriptive titles increase the clickthroughrate. Google has a maximum title length of 64-70 characters. Do not make the title longer, because Google cuts down its display in the search results. Use the Web SEO Analysis Tool to check your title’s length. Identify the keyphrases of your web page’s content. List down all possible words describing the content of your page. Step in the shoes of the user and list all the relevantsearchterms that he/she may formulate. The words used in your title will be displayed in search engine results as a clickable link. 


The next step is to write your article or content for the target audience. By using this technique you make sure that you will see your target audience as people that you can communicate with, not just as customers. An important aspect to consider is the level of education of your audience and making sure that you write your content at the right reading level – not too complex, not too easy. Know your target audience level of knowledge about your business. Make the content according to their qualifications. Know your customer’s age, gender, place, interest, the purpose of visiting your website, etc for better user interactions.


A platform, also known as an author’s platform is a medium through which the author connects with his/her readers/users. Most common author/writer platforms are popular blogs, author newsletters, social media, web pages, etc.


If you selected the platform and title of your content the next step you must do is research. You may know your business or service as your home. Still, you need to conduct enough research on the topic to collect as much information you can get. Continue to read on your topic until you feel confident enough to write a full-length blog post about it. The research will help to find statistics that relate to your topic and keep your sources saved in case you need to link back to them.

COLLECTING information

The fundamental step in creating content is collecting as much information as a result of research. If you are writing a monthly newsletter or your weekly blog post, updating your website, you need to collect ideas and information regarding the topic. It will help to avoid the last-minute rush if you have the material in the pipeline. Implementing a system to collect and archive material that you can easily refer to for your content creation can make the job a lot easy. It is encouraging to have a pre-writing article with the use of the collected information. 


Once you select the topic, the next step is to understand the topic thoroughly to know the depth of it. Collect as much information as possible to create the content. How informative your content depends on the research you have done. So do a lot of research and understand your topic. 

Use titles, meta-descriptions, and other factors to compel your audience to read the content. Create a title that implies the benefit of the content and why you should read the content. As we all know, the first impression is the best, the same can be applied in creating content. So do not forget to create an eye-catchy title and an interesting first paragraph.

Stuffing the topic with keywords is not a good practice. Keywords are for making your content more valuable, user-friendly and searchable. Stuffing keywords for scamming will do the exact opposite. Keyword stuffing makes your webpage untrustworthy to both users and search engines. By doing keyword stuffing, your search engine rank will go down and users start to see it as a low-quality page and bounce quickly and over a while search engines will down your domain.

The style of writing is another factor that influences the content quality and readers. Try to create a style in your writing. You can get inspired by many when you are working, practice your style in writing to get recognized. Especially a web writer should impress the reader with his/her writing style, try to use different word phrases as a style of writing. Try swapping out the phrases like sales climbed as sales rocketed instead of we cut costs try we slashed costs etc. Try to be creative when writing. Your content and idea may already available online, still, it will attract readers if it is presented creatively.

Writing for the web should always be powerful, punchy and direct. To do that, your sentence structure, style should emphasize the action. The usage of passive voice reduces the impact. Always try to convey in the active voice. While writing for a particular topic stick to the point. Wandering along with a lot of ideas related to that topic may break the flow of reading, and the reader may lose interest. 

Always stay true to your writing, don’t try to impress the readers by persuasive in writing to get the trust of your readers. 

When you are writing for the web, make the sentences simple and short. Complex sentence structure does not attract readers. A five-sentence paragraph is good, but a three-sentence paragraph is better. Famous and successful web writers say let single sentences fly solo. Always try to keep the content simple and easy to follow. Most of the people do not follow complex sentence structure and vocabulary. So keep your audience in mind and create the content.

Content duplication is similar to theft as if we are taking a third person’s belongings without their permission. This can include taking content from a website and remolding it and republishing it without any original content value. Search engines can identify the duplication and will not allow duplicate contents to get traffic.


Last but not least, proofread and edit your content before publishing it. Your content must be cent percent error-free. Editing is a subjective process, whether you are editing your work or other’s work. Proofreading and editing the content is essential. You can cut down the time and effort of editing by using some editing tools like Grammarly. There are a lot of proofreading and editing tools available online, investing in such tools worth your time of editing spelling and grammar. Once you finish writing, I recommend taking a step away from your content before going back to proofread. This can help you ensure that your sentences flow smoothly and you have not missed out on any important points. 


Publishing is as easy as clicking a button. Yes, you can publish the content as soon as you upload, or you can wait for an optimal time to maximize its impact. If you are a beginner then publishing right away after uploading may not give any impact, but if you have committed to a regular publishing schedule, like publishing on a particular day in a week, your audience will be expecting it. 

Make the reader feel something while reading your content. It is proven that the content which carries emotion is always a traffic puller. There are many factors to become a post goes viral, promotion is a huge factor, brand exposure, timing, and sometimes pure luck play a role.

One important factor which gives rank on the search engine is domain authority. You gain domain authority by the number of websites link back to your content. To get more backlinks to your website, you need to have a pretty good content library that is valuable enough to cite. So the more you create quality content, your search engine rank will be higher.  

The purpose of content creation is providing valuable information about the topic, say, a product/service to the reader/customer, thereby marketing your business. At the same time, try to create an impression of the product on the reader’s mind while reading your content. 

On-Page SEO

What is on-page SEO?

On-page SEO is the practice of optimizing individual webpages to rank higher in the Search Engine Results Page (SERP) and to get more traffic to the website. On-page SEO work includes optimizing the content elements, HTML source code, and site architecture elements.

Content Elements

First, we will discuss the content elements. A web page would need high-quality content for the readers. Contents are the heart of on-page SEO. Contents tell the readers and search engines what your website is all about. Keywordresearch is the first step to create high-quality content. With the help of a keyword-tool planner find the most used keywords on search engines by the audience related to your product or service. It will give you an idea about what the audience is talking about online or what they need to know more about the topic. Based on the keyword, start creating content for the website. Whenever you create new content for your website you will have to create the content with specific keywords. Every individual page of the website is recommended to have a primary keyword and a secondary keyword. On-page SEO will help to turn your research into content your audience will love. 

Best practices for creating high-quality content.

  • Use long-tail keywords and short term keywords naturally
  • Include relevant and engaging visual content
  • Create the content for the target audience

Find solutions for your audience issues actively.

  • Produce content that people will share and link to
  • Optimize for conversions with CTA’s (Call To Action) to offers and product pages.

There is no shortcut for your page to rank higher on the search engine result page. Search engines rank pages because they know which will be the apt answers for searcher’s questions. To get a higher rank in the SERP, it is not enough that your page is not spamming, duplicate or broken, but you should have quality information that is better than any other website’s pages which is relevant for the user’s query. 

Certain factors one should keep in mind to get a higher rank on the SERP

  • Do keyword research 
  • Identify the pages which is currently rank higher for the particular keyword
  • Determine the quality those pages possess
  • Create content better than that page


An HTML (HyperText Transfer Protocol) element is an individual component in the HTML document or webpage, these are the elements in the source code. Anyone who is not using the HTML tag is missing out on a significant part of SEO. The HTML elements you need to pay attention to do SEO are the title tag, meta description, header tags. Image alt-text, and no-follow link tags.


Titles are the HTML element used to describe the topic of the webpage. Titles have a direct impact on both the searcher’s clickthrough rate and search engine rankings. To make your title both user-friendly and click friendly, try to keep it below sixty-five characters. So it does not cut off on the search engine result page. Include the primary keyword on the title naturally, So that readers can identify that your content is relevant to the search query. To avoid the chance of cutting off the words place the keyword at the front of the title. Do not use all caps for the title.


Header tags are HTML elements used to designate your heading on the webpage. The main header tag is an H1 tag reserved for the main heading of the page. These tags help organize the content of your page for the readers and the search engines what part of your content is more relevant. The h1 and h2 tag should contain keywords but choose different ones. Incorporate the most important keywords in h1 and h2 tags. You should avoid using the header tags to mark up non-headings and other factors like contact details, navigational buttons, etc. There are other tags for subheadings varies from H2 to H6, the hierarchy of the tags goes in the descending order. 


Meta descriptions are short description, what we see under the titles in SERP. It influences the user, whether the link should be visited or not can be decided by reading the meta description. There are certain criteria for creating meta descriptions

  • Keep it below 160 characters. Although Google allows up to 220 characters, mobile devices cut off meta descriptions to 120 characters.
  • Try to incorporate keyword or keyword phrase
  • Use a complete influencing sentence
  • Alphanumeric characters should be avoided


 Images also have to be optimized for search engines. Image alt-text is SEO for images. It helps search engines to identify the image description. It is important to describe the image because google is giving image results for every search as they give text results.

There are certain factors you should keep in mind while giving image alt-text

  • Make it descriptive and specific
  • Keep it shorter than 125 characters
  • The image should be contextually relevant to the broader page content
  • Use keywords but don’t stuff keywords

No-follow link tag

A no-follow link is a link which does not boost a page’s rank and so it does not give the page a place in SERPs. It is like a sign given to the search engine not to consider this page. There are a few reasons why no-follow links have to be considered. When you are working on the backlink SEO strategy for a website you will need to know whether the backlinks you receive are do-follow or no-follow. Do-follow links will help to get more traffic to your website than no-follow links. Still, some arguments are going on that no-follow links help rankings, even if it is not to the same level as do-follow, so we cant say that they are useless. And you might be considering a no-follow link when you are using your website to link with a poor domain authority website. This will ensure that the link will not put your domain authority down.

Site Architecture Elements

Site architecture elements are elements that frame your website and web pages. Google and other search engines crawl your website and web pages easily if it is having a proper structure. The reason behind why website architecture is important is, an optimized site architecture helps spiders to crawl and index all of the webpages on your website. If you have pages that are several clicks away from the home page or pages that are not linked with any other pages at all, google robots or bots will be having a tough time to find and index those pages. But if your site architecture is interlinked, spiders can easily follow your internal links. A well-structured site architecture will improve the page rankings. It also helps the visitors to easily find what they need on your website which indirectly helps SEO.

Page URLs

Page urls should be simple and easy to understand by both users and search engines. URL structure should logically follow your categories. To make URLs SEO friendlyfollow certain rules

  • Remove extra unnecessary words
  • Use only one keyword
  • Use HTTPS because google considers it as a positive ranking factor


Internal links are links that go from one page of a domain to the other page of the same domain. Internal linking structure improves the crawlability of the website. Internal links ensure that search engine crawlers can find all pages on your website, thereby providing ranking power to other pages on your site and you help your visitors navigate your site. So internal link building on your web pages aids to increase the web traffic. 


 Anchor text will send signals to the search engines about the content on the destination page. For example, if I link to a page on my site using the anchor text “learn java” that is a good indicator to search engine that the targeted page with which users can learn about java. 

Just like keyword stuffing overusing of the anchor text is not a good practice. Too many internal links with the same keyword-stuffed anchor text can appear to search engines that you are trying to manipulate a page’s ranking.


In recent years google started favoring websites that optimized for faster mobile speed. Nowadays it is essential to choose a website host, design and theme which provides better readability and navigability on mobile devices because most of the users are searching from mobile devices.


Using a sitemap is a great way to increase the crawlability of the website. It also helps to visualize the categories, subcategories, and pages on the website. A well-structured website will use a sitemap to increase the crawlability of the site and to make the website user-friendly.

Off-Page SEO

Optimizing your website is on-page SEO, on the other hand, off-page SEO is actions that taken outside your website to impact rankings within the SERPS. Off-page SEO is everything that does not happen directly on your website. Link building, social media marketing, brand mentions, etc are some examples of off-page SEO. When a website is of high quality and useful, it is more likely to have references from other websites, which is referred to as backlinks. It is more likely to have brand mentions like Facebook likes, tweets, pins, etc and it is more likely to be bookmarked and shared among the communities of like-minded users.

Benefits of off-page SEO

A successful off-page SEO strategy will generate several benefits to website owners. An increase in rankings is the primary benefit you can count. Off-page SEO will provide a higher rank for your website on SERP, which means more traffic to your site. It also helps to boost PageRank. PageRank is a number between 0 and 10 which indicates the importance of a site in the eyes of Google. Off-page SEO is one of the reasons behind Google shows the most relevant results to the searcher. 

Greater exposure is another benefit you will get by doing excellent off-page SEO works. When a website ranks higher in the SERP it gets more visits, links, and shares. It is like a never-ending sequence of events like one thing lead to another and then to another. 

Expertise, Authority, and Trustworthiness is a concept Google has introduced recently. It plays an important role in rankings and is directly related to off-page SEO.

While creating the links always make sure that you are linking to a quality page. PageRank works according to these facts. You are linking your website to a high authority page, the more authority it will pass onto the page to which it links. Simply you can say a link from a high authority page is worth more than ten links from a low authority page.

Link Building

Link building is the most known and effective off-Page SEO technique.  Generally, by creating links to your website, you are trying to achieve as many ‘votes’ as you can, so that you can go past your competitors and rank higher. For example, if someone likes the content on your website and providing a reference link from their website or blog, then this is similar to telling search engines that this webpage is informative. For a prolonged period, webmasters have been trying to build links to their websites to rank higher and they found several ways to increase link count. 

Let’s discuss what are those:

Blog Directories 

 Blog directories are similar to yellow pages but every entry had a link denoting a website.

Forum Signatures 

 So many people are commenting on forums for getting a link back to their website (they included the links in their signature).

Comment link 

 This is something similar notion as forum signatures. The primary motive is to get a link back, for that you would comment on some other website or blog. The funny side is you don’t even have to use your real identity instead of that you could use keywords, for example ‘comment by SEO Facts’, as an alternative of writing ‘comment by Morgan Reeds.

Article Directories 

 If you publish your articles in article directories you could get a link or two back to your website. Some article directories accept any type of article from already published to spin articles. Whereas several article directories accept only original contents.

Shared Content Directories 

 These are websites like hub pages, which allow you to publish content and in return, you could add a couple of links denoting to your websites.

Link exchange schemes 

This is like a mutual understanding between two website owners. As an alternative to publishing the content, you will get in touch with the other webmasters and exchange links. In simple, I will link your website from mine and you could link mine from your website. Sometimes it can get a little more complicated by including a third website. I link to your website from my website and you link to my website from a different website.

Linking Root Domains

This is the number of unique links your website has. If you have earned 10 different links from two different websites, then you have earned two linking root domains. Having backlinks from different websites boost your domain authority than earning more backlinks from the same website.

These are some techniques used by most of the webmasters to get a higher rank for the website, most of them may not work today is a fact because search engines are smarter now. Do not try to trick the search engine by duplicate contents and artificial links. You are more likely to get a penalty rather than an increase in the rankings.

When we talk about backlinks, mainly there are three different types based on how they are earned. One is natural links, second ismanually built links and the third is self-created links. Natural linksare editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link. Manually built linksare acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content. Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.

Off-page SEO is as important as on-page SEO. You have to do both to make your SEO campaign successful. Link building is the pillar of off-page SEO. Don’t see it as silly, try to achieve a link back from a quality website/high-authority websites. The harder you get the backlink the higher worth it. Above all try to create a quality website with original content everything will fall accordingly. Make feel other websites that you are worth sharing.

Search Engine Friendliness

This points to the use of SEO as well as the site structure and the user-friendliness of your website. Site structure can directly affect usability, a poor site structure makes your site difficult to navigate. It also makes it difficult for search engines to properly crawl and index your site, which can affect your rankings. This is essential for domain authority as well.


Search engines are always concerned about user experience. Whether using a mobile device or a desktop the website must be able to load quickly. It is said that an average user waiting time to load the page is 2 to 5 seconds. If your site loads slowly your visitors are not going to stick around and search engines will know about it. 


Breadcrumbs are a significant factor when creating a website. It is not only considered as a navigational element to know the path from where you are currently on the page to the home page, but it also impresses google how you have structured your website. A breadcrumb is a small clickable text path we often found at the top of a page that helps you to know where you are on the page.

The on-page SEO will give a huge impact on the search engine result page rankings of the website. Well performed SEO will reduce the bounce rate of the webpage and also improves the website domain authority.


Schema is a type of microdata (code) you use on your website that helps search engines to interpret the information on the website more efficiently so search engines can serve relevant answers to the user’s search query. Schema.org is a collaboration between Google, yahoo, bing, and Yandex to standardize structured markup. Schema mark up is one of the greatest evolution in SEO.

Since 2011 Schema is the primary project of major search engines. Google, Bing, Yahoo, Yandex are using schema markup even today. Search engines are smart, we all know that however, search engines are struggling to categorize items from the huge collection of data on the websites. Schema categorizes items in the website for the search engines. To be clear schema feeds data in a structured manner to search engines. How this affects SEO is by increasing the click-through rates, because it is easy for the users to identify the events, dates, etc through rich snippets, moreover, the information they are searching can be visible just on the search engine. Adding schema to your website will also aid a direct increase in ranking. Because we already know feeding structured data to search engines will help the search engine to understand your website quicker and easier, it will result in ranking

How does schema work?

Schema code is applied to the content on the webpage to define exactly what it is and how it should be treated. Schema elements and attributes can be added directly to the HTML code of the webpage to provide additional information to the search engine crawlers. Date and time can be very difficult to interpret by the search engine. This is because the date and time are formatted differently.

Including schema microdata in your HTML tag can help search engine crawlers interpret the information on the website efficiently. This will result in improved visibility. However, never think that including schema to the HTML code as a hack to improve SEO, consider it as a best practice to make it easier for the search engine to find and display the content effectively. 

The inclusion of schema microdata is not considered as a factor for increasing the rank in the SERP. It improves the website’s rich snippet, which can help your site to appear in the SERP prominently. It is a fact that clear, concise, and rich snippets can result in enhanced click-through rates as users can easily determine the information provided on your website is what they are looking for. 

Although Schema mark up is not included as the part of Google ranking, it is considered important for SEO. Google has announced that structured data or schema mark up will be included in the ranking algorithm shortly. It is something that is developing and gaining its place.

The other factor is structured data enhances your website’s presence on the SERP with rich snippets. This means the impression of your website will be great with attractive information and description and thereby increasing the chances of higher CTRs and more visitors to your website.

Schemas are great for local SEO. With structured data, you can provide search engines more information about your local business including the address and contact details. Creating a well-optimized Google My Business Page will help to boost local SEO.

How to add schema markup on your webpage


In the case of blogs, you can use webpage schema to give information about your website, logo, name, etc and also article schema for your articles and blog posts. 


For e-commerce websites, you can use product schemas which include the details of the products, name, price, offers, etc.

 Local Business

Local business schema can be used in the local business as well as the website schema. You can use more than one schema on your website as long as the implementation is correct. To test the implementation, there are tools available online like structured data testing tool.

How to implement structured data on your website

There are two ways to implement structured data on your website. The first one is the manual way. That is editing the HTML code and adding the required code and the second way is through a plugin or a combination of plugins. To make the manual process a bit easier there is a tool available called Structured Data Markup Helper. Using these tools, you can visually tag your pages and generate the required HTML code, but you still have to edit your HTML files or templates. It is recommended to use JSON-LD (JavaScript Option Notation-Linked Data) Markup Format. The generated output is a script you can insert in the HEAD section of your webpage. 

Adding structured data using plugins

If you are on WordPress the easiest way is to use the plugin. Fortunately plenty of plugins available on WordPress. In most of the cases, you need to add schema information to the home of the website, and the article page if you are running a blog, or to the product page if you are running an e-commerce page. 

How to check for Structured Data errors?

Other than checking your website with a structured data testing tool there are two other methods to check the structured data errors within Google Search Console. You can use the URL inspection tool to inspect any page from your website. Among other things, the result will show you structured data-related issues. Clicking on the error message will give you more details.

Enhancement Report

View the report under the enhancements section of the Google Search Console. Google will show you details about various features such as Logos, products, Sitelink searchbox, and many more.

Structured Data is important for SEO and it is something you will have to consider sooner or later if you want to stay in sync with modern SEO practices.

The first step is to check whether your site is using markup data and the easiest way to do this is to use the Google Structured Data testing tool and test your homepage and other pages. If you use markup data but there are errors in the testing tool, then it may be easier to hire a developer to do the necessary fixes. If you are not using schema markup on your page, then you can follow any of the methods discussed above.

SSL Enabled

SSL Certificate enabled website makes data secure and encrypt the same, so any sensitive information exchanged is never hacked.

Social Signals

 Google uses social signals as one of the main factors in identifying good quality content. For instance, assume that a piece of content that linked shared and commented hundreds of times can be considered as must be of some quality. Moz uses the same social signals in determining the Domain Authority.


Permanent links or slugs (that’s the URL of a webpage) are descriptive, all lower case and separated by dashes.

page speed

Neither people nor search engines want websites that are slow to load. On the contrary fast loading, websites are SEO friendly (meaning they have an advantage in ranking algorithms over websites that are slower) and generate more user interactions (sales, newsletter signups, contact forms submissions, etc).


MozRank is the metric used to measure the strength of your website’s external links. It takes into account not just the number of links pointing back to your site, but the quality of that link matters. Quality beats quantity, which means one link from a high domain authority website is better than two backlinks from low domain authority websites. MozRank uses a 0-10 scale where the average MozRank rating for a website is 3.


Like MozRank, MozTrust is a metric used to measure the quality of the external links of the website. It is a little more specific in that it measures how closely you are connected with a trusted website. Trusted websites are .edu or .gov website. It is good even a .edu site or .gov site links a website and then that website links to you, it considers as a sign of trust and helps to increase your MozTrust rating.

Moz updates their DA metrics as links are being recognized. Every 3 to 4 weeks is the time taken by the Moz to update the Mozscape index, which is the time you should check for your Domain Authority after you have made any updates to your website.

There are a few steps one should follow from the very beginning of your website creation to achieve High Domain Authority. 

  1. Select a domain name that is relevant to your website
  2. Optimize your on-page content including title tags, image alt tags and the content itself.
  3. Create linkable high-quality content
  4. Enhance your internal linking structure
  5. Every once in a while go through your website and take out toxic and bad links, if found any
  6. Make your website mobile-friendly as nowadays most of the browsing happens through mobiles.
  7. Create great content and engage your users on social media in a meaningful manner
  8. Increase the loading speed of your website to reduce the bounce rate.
  9. Promote your content via social media.

Domain Authority is essential in several ways. It allows you to judge the overall performance of your website. It also aids you to compare the score of your website with the competing websites and let you know where your position. By knowing the domain authority of other websites, you will come to know if it is worth linking that website to your content as well as the sites that are industry authorities that are worth establishing a relationship.