Unilever named Cannes Lions Creative Marketer of the Year

The Cannes Lions has designated Unilever, the consumer goods giant, as the 2024 Creative Marketer of the Year. This recognition, according to a press release, is bestowed upon a marketer that has accumulated a portfolio of iconic, award-winning work over a sustained period.

In 2023, the title was conferred upon the alcoholic beverage company AB InBev.

Unilever last received the honor of Creative Marketer of the Year in 2010. In the previous year’s Cannes Lions, Unilever garnered awards across multiple brands including Dove, Hellmann’s, Dirt Is Good (known as Persil, Skip, and OMO), Magnum, Vaseline, Marmite, and Pot Noodle.

Simon Cook, CEO of LIONS, remarked, “Unilever consistently pushes creative boundaries across a diverse range of brands from various markets, in collaboration with numerous agency partners, showcasing a clear appreciation and dedication to the potency of creativity as a catalyst for progress and expansion. Congratulations on this well-deserved achievement.”

Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, stated, “We extend our gratitude to Cannes Lions for acknowledging our brand leaders and agency partners who continuously push creative frontiers. Our commitment to daring, innovative, and more creative marketing remains steadfast.”

“Creativity that originates from inspiration, intertwines with commerce at every juncture, and resonates with individuals to cultivate desirable and distinctly superior brands. It’s a tremendous honor to receive this award on behalf of our exceptional team, which genuinely grasps the influence of human connection in serving people and advancing our brands.”

The Creative Marketer of the Year award was established in 1992, with previous recipients including AB InBev, Apple, Burger King, Coca-Cola, Google, Heineken, IKEA, Mars, McDonald’s, Samsung, and Microsoft.