What are transactional email and bulk emails? Transactional mail is nothing but the mail sent to an individual person once the transaction or any action is performed by the person, such as the password reset or any purchase done in your connected store. Transactional mail is mail that facilitates a commercial transaction or any other ongoing transactions-related mails. For example, mail received for the order confirmation, subscription confirmation, or emails received for shipping updates or refund. Many of us have the question raising in them whether transactional mail and bulk mail are the same ones? No, both the mails are different, transactional mail is nothing but the mail sent to the one individual for transaction or password reset as given above. Bulk mail is the mail that is sent to multiple number recipients from one individual, which is mostly done for the marketing process.
The most important difference between these two emails that is transactional email and bulk email is that a transactional email was sent once the customer is impressed by a commercial transaction or event. Whereas bulk emails are emails that are sent to many numbers people in order to promote the particular content or product. And these emails will be sent only to people who opted to receive these marketing emails and can unsubscribe them anytime if they don’t want to receive any emails regarding that. Do many people have the doubt that whether the abandoned cart emails are transactional? Actually, it depends on the authority. Few authorities won’t consider it as transactional mail if the customer abandons items in their cart on the e-commerce site. But few authorities do consider so it depends. Only the subscribed customers will receive the marketing emails. The customer needs to subscribe to the particular promotional content mails to receive marketing or promotional emails.
Whether the customer needs to subscribe in order to get the transactional mails? This question hits harder to many people. Transactional emails do not need to be subscribed by the customer or recipient in order to receive emails. As these transactional emails are related to the particular commercial transaction, the customers won’t receive any emails after that and they can assure that they won’t receive any emails related to this. Can offer the customer to sign up for email marketing. And shouldn’t send any marketing emails to the customer without their consent. Can send marketing mails once confirmed from the customers to send promotional or marketing emails. Transaction emails include Account alerts, abandoned cart notifications, event notifications, order confirmations, purchase receipts, responses to customer service inquiries, password reminders or resets, requests for feedback, subscription welcome emails. These are the one which is common that is sent to the individual recipient. This is completely different from bulk emails.
Transactional emails work in a way that it provides information that is to the individual recipient about their commercial transactions. It provides all the information that is about the order status, order confirmation, shipping details, etc. And a confirmation mail will be sent automatically to the customer, once they place an order, or abandoned the cart, and also when the customer has products in the cart but has not placed the order. And the gratitude mail will be sent to the customer once they sign up for the company. On the customer’s request of resetting the password, the automated note will be sent to the customer. To get the most out of this you have to follow a few practices, they are Make it personal, Remind, upsell and cross-sell, Be enthusiastic, provide an order tracking link, send it quickly by following these practices can get the best out of transactional emails. Every transactional email you will send will create a great impact on the customer so transactional mails have to be more professional and perfect.
Transactional emails work in a way that it provides information that is to the individual recipient about their commercial transactions. It provides all the information that is about the order status, order confirmation, shipping details, etc. And a confirmation mail will be sent automatically to the customer, once they place an order, or abandoned the cart, and also when the customer has products in the cart but has not placed the order. And the gratitude mail will be sent to the customer once they sign up for the company. On the customer’s request of resetting the password, the automated note will be sent to the customer. To get the most out of this you have to follow a few practices, they are Make it personal, Remind, upsell and cross-sell, Be enthusiastic, provide an order tracking link, send it quickly by following these practices can get the best out of transactional emails. Every transactional email you will send will create a great impact on the customer so transactional mails have to be more professional and perfect.