What is Digital advertising and how to use that? Digital advertising is nothing but a marketing platform where the audience were targeted digitally which includes social media, search engines, email, websites, mobile apps, and affiliate programs. Many people are aware that digital advertising is the best way of marketing nowadays. But they aren’t aware of how to use that in a proper way to get success. We can see what is digital advertising and how to use that efficiently in the marketing field in this blog. The most efficient benefit of this advertising stream is that the advertiser can track the success of the ads that they are running. The banner ad was the first digital ad that was run in 1994. Since then, everything in the advertising industry has changed significantly because of GoogleAdWords, GoogleAdsense, and Facebook in the early 2000s. For this digital advertising, advertisers use concrete data to create digital ads which push traffic to websites, ultimately generating sales for that particular brand or product, to the target audience, creating awareness about the product, and establishing credibility. Many people question raising in them what are all the things that one should keep in mind while creating ads. The main things that one should keep in mind while designing a digital advertising campaign are the goals of the company, the company’s strategic approach, and the resources available for the advertising. Digital advertising can be used in multiple formats such as Search Engine Marketing, social media ads, display ads, native advertising, and remarketing. Search engine marketing, this advertising is a kind that pops up as small ad icons in search results and these kinds are the most recognized digital ads. Pay per click and cost per mile is the two common payment methods used for these kinds of advertising. This payment is based on the clicks or the impressions that the audience received o that ad. The second format of digital advertising is Display ads, these ads are ads in the form of images and text designed in banner ads, video ads, and pop-up ads. These kinds of ads will appear on third-party sites. The third one is Social media ads, these are the ads that we find in social media feeds while scrolling. Native advertising is nothing but ads but it won’t look like ads, it’s just an ad that recommends products for you and matches content that you have previously viewed and you will be redirected to the official website of the advertiser on clicking the native ad. remarketing is a kind of ads using cookies, which follow users on the website and offers ads related to recently viewed sites, products, or services. Thus, digital advertising and the detailed note about its use.