What is E-mail marketing and how does it work? Is E-mail a beneficial one? What are the advantages of E-mail marketing? Mostly these are the questions that one has when hearing of E-mail marketing. E-mail marketing is nothing but a powerful marketing channel through e-mail to promote one’s business and services. E-mail marketing is one of the most productive tools for marketing. As if like other marketing platforms, it works but effectively. It helps to make customers’ relationships with the company stronger and keeps customers engaged between purchases through e-mail marketing. Ray Tomlinson was the first one to send the very first mail in the year 1971, he was a computer engineer. His first message created a new era of communication, and his first was just a strand of numbers and letters. And there begins the new era of communication. He was the one who introduced the symbol ‘@’ in the email addresses.
Gary Thuerk, a marketing manager at Digital Equipment Corp has used this communication through email to tell people about their new product in 1978. The mail was sent to 400 addresses, but the email resulted in about $13 million in sales. In the ’90s, the internet had become available to large numbers. And people started exploring the new way of communication and it is discovered that email could be an effective one to advertise by marketers. It has many new features that as the mail will be displayed in the inbox until its read, deleted, or archived. And when compared to the other applications, email is cost-efficient. According to the study taken by the U.K.-based Direct Marketing Association (DMA) has found out that the money spent on mail has an average return of $38. E-mail marketing helps to build a strong and good relationship with the audience in many ways.
Emails can even be segmented and send people the only messages that they want to see. Email marketing software allows identifying the best-performing message. Four types of email marketing help to develop one’s business. They are Email Newsletters, Acquisition Emails, Retention Emails, and Promotional Emails. Email Newsletters are one of the most powerful tools in email marketing. It provides useful content and knowledge to the subscribers. And the newsletter should be with engaging content to the customers, and to inform about the new services and products. The newsletter helps to build a strong relationship with subscribers and it strengthens the customers loyal to the company. Loyalty is the most important thing that makes one business to a higher level. The company which earns people’s loyalty will always stand top and in a good position. This newsletter helps to earn that from customers through their messages.
Acquisition Emails are nothing but emails that are sent to people of their choice but they have not yet turned into customers. We can make them the customers through the creative and informative content with great offers on the email and that helps to make them an active customers. Retention emails work in a way that they will send a requesting message to the subscriber for feedback who has not interacted with the business. Once they accepted the communication becomes open. Promotional Emails, this is a great way to drive your business to the next level. It includes offers that encourage one to buy a new product or service. It made the subscribers engaged to the company with their exclusive offers to make reach their new product or service to the customer. Through this E-mail marketing, one can benefit largely by using it properly. It’s important to use e-mail marketing in a proper and valuable manner to achieve success in it. Thus, e-mail marketing work in a way that helps both customers and businesses to get benefitted.