What is SMAC? (Social, mobile, analytics, and cloud), many people aren’t aware of this SMAC. The term SMAC was coined in the year 2011, in order to describe the impact of the consumerization of IT. SMAC is nothing but the basis for the transition of the business from e-business to digital business. These four are the important technologies that help in improving business operations and it also helps in getting customer very close to the business. The technologies which come under SMAC are Social, Mobile, Analytics, & Cloud. These technologies together create new business opportunities and competitive advantages. During this time, many other groups have also coined similar terms. The Aberdeen Group, Gartner Inc, and many other groups have recoined the term using these technologies.
Social media platforms like Facebook, Twitter, Instagram, and Snapchat help to provide businesses with new ways to reach, interact with, target, and acquire customers. New job titles were given to this like social media influencer, digital influencer, and so on. New marketing tactics have also been used to get more customers. And data sources like hashtags, reposts, and network connections. Mobile technologies are something that has changed many things in people as their way of communication, shopping, and work. The introduction of new features like connected devices and wearable devices depends on sensors that are cheap to generate and transmit data. New business models and new services are the basis of new business models which is offered to customers. These two technologies are playing the most prominent role in nowadays society. Many new things were keeps on changing for the betterment.
Analytics, this analytics help to understand, how, when, and where people consume goods and services. Also used as an indicator of predictive for customers’ future behavior. Analytics has become the most prioritized one among the companies and that made the storage and processing power has been decrease. Cloud computing, a new way to access technology and the data has to have the access to quickly respond to changing marketers and solve the problems. Among these data amazon web Services stands in the first place in this space. These technologies may individually affect the business but it helps in transforming businesses completely into a new business. Thus, the four technologies SMAC helps in businesses.