Web optimization can be referred to as optimizing your website to get noticed by search engines through using tools and strategies to improve the performance of the website. The strategies are implemented to drive more traffic, increase conversions and that leads to the growth of revenue. You can make your website get noticed by the search engine only through search engine optimization. The search engine can notice your website only when you have appealing keywords. The keywords help to find your brand in the best possible way. Under the search engine optimization (SEO) section, you should focus on on-page optimization to get the utmost results. If you want to rank your website in search engine, then you should optimize your website well. You should focus on SEO factors to optimize your website well. So, by optimizing your website well, you’ll not only gain traffic, but also will open door to many conversions and revenue gains. Isn’t it profitable for your website to be optimized well?
To optimize your website well, you should focus on factors given below:
- SEO
- Copywriting
- Analytics
- UX Design (Fronted)
- Web Development (Backend)
- CRO/Landing page optimization
Importance of website optimization:
For over a decade, internet is a place where consumers make their purchasing decisions. Especially in the pandemic time, E-commerce sales grew over $5.8 trillion in 2020. The internet has become a hub to search local products and buy through online.
A research says that around 95% of people have done online shopping at least once in their lifetime. The internet is taking the place of “Ask a friend” in buying a product. So, by taking your business in the internet, you can turn the audiences into your customer, who haven’t heard about your brand.
If your website and content is not optimized well, it will not be taken into consideration how many people search terms related to your business. Your website will not be noticed by anyone if it is not optimized well. Hence web optimization is a needed one.
Things to be considered while optimizing your website
Identify your market:
Before you start to do web optimization for your website, you have to define your target audience. You should identify your ideal customer. Survey your customers according to:
- The products or services they are looking for.
- The budget of their spending in the respective products
- Customers expectation regarding communications, products, quality, etc…
Google analytics, Facebook insights, Instagram insights, are the best way to know your customer. You can get the accurate details of the customers and take decisions accordingly.
Do a lot of Research on the targeted keywords:
Target your keywords. Select keywords that are highly related to your industry. Correct optimization of keywords will help your website to rank in the first page of search engine. This is where SEO will play a major role.
Ask your SEO analyst to list out the possible keywords related to your target market, and make content using those keywords. Never use more than 5 keywords in one blog, that shows you’re over-doing SEO and google can give your website penalty or backlist your website.
Optimize your content:
Content is the King! Your content should be optimized well by including right keyword, page title, meta description, header tags. Your content can be of any type blogs, ppt, pdf, infographics, video, podcast, anything, make sure to insert right keywords. As through keywords, your content can be on the first page in google. Develop meta tags to highlight your content and provoke the reader to get into the website and have a look at it.
Improve the User Experience:
User experience plays a vital role in optimizing your website. If the user experience is not good, then the user will not return to your website again. User experience is directly related to the satisfaction of the user. It can also affect search engine ranking. To improve user experience, you have to know your customer well. you can know the expectation of the customer by conducting surveys, interviews, user-testing, etc…
Reduce the loading time of the website:
We live in a fast world, where people expects everything to be fast. Your website should also match to their expectation or else it will be considered outdated and the people will switch to some other website. Website speed is the vital component in the user experience. Website speed can also help you to rank in the first page in the search engine. There are millions of ways to improve the website speed. Make sure to reduce the loading time in every device.
Deliver a seamless mobile experience:
Your website needs to be optimized well, not only in the desktop, but also in other devices like mobile phones. Most of the people access website through phones. So, it is very necessary to give good mobile experience to the users. More than half of the traffics operates through phone. To increase the mobile experience, look at the factors given below:
- Shorten your menus
- Remove popups
- Ensure to make the icons visible easily.
- Provide filters and sorting out options.
Build Good Backlinks:
Better backlinks can help organically improve your standing in search results. Building backlinks are a great way to improve your search engine rankings. You can submit relavant content in the various websites, which has higher domain authority. You can build backlinks in various forms like PPT, PDF, Article, Infographics, Podcast, Video and generate backlinks. Build more and more backlinks, do not expect the results overnight, it takes time to improve search engine rankings. It is a continuous process.
Optimize image very well:
The ultimate goal of any image optimization strategy is to improve the performance of website. You can improve the performance of website by compressing images on your site. Compress the image as much as the quality of the image does not get reduced.
The reason behind compressing the image, is to reduce the loading time of the image. Even if you spend your most of the time in web optimization, and the image size is not compressed, then it will slow down the website speed which results in decrease of user experience.
These are the things which should be kept in mind while optimizing your website. Always make sure to reduce the loading time of the website as much as possible. We hope you are clear about the web optimization. So, what are you waiting for? Optimize your website well and shine in the search engine.