Optimizing your website is on-page SEO, on the other hand, off-page SEO is actions that taken outside your website to impact rankings within the SERPS. Off-page SEO is everything that does not happen directly on your website. Link building, social media marketing, brand mentions, etc are some examples of off-page SEO. When a website is of high quality and useful, it is more likely to have references from other websites, which is referred to as backlinks. It is more likely to have brand mentions like Facebook likes, tweets, pins, etc and it is more likely to be bookmarked and shared among the communities of like-minded users.

Benefits of off-page SEO

A successful off-page SEO strategy will generate several benefits to website owners. An increase in rankings is the primary benefit you can count. Off-page SEO will provide a higher rank for your website on SERP, which means more traffic to your site. It also helps to boost PageRank. PageRank is a number between 0 and 10 which indicates the importance of a site in the eyes of Google. Off-page SEO is one of the reasons behind Google shows the most relevant results to the searcher. 

Greater exposure is another benefit you will get by doing excellent off-page SEO works. When a website ranks higher in the SERP it gets more visits, links, and shares. It is like a never-ending sequence of events like one thing lead to another and then to another. 

Expertise, Authority, and Trustworthiness is a concept Google has introduced recently. It plays an important role in rankings and is directly related to off-page SEO.

While creating the links always make sure that you are linking to a quality page. PageRank works according to these facts. You are linking your website to a high authority page, the more authority it will pass onto the page to which it links. Simply you can say a link from a high authority page is worth more than ten links from a low authority page.

Link Building

Link building is the most known and effective off-Page SEO technique.  Generally, by creating links to your website, you are trying to achieve as many ‘votes’ as you can, so that you can go past your competitors and rank higher. For example, if someone likes the content on your website and providing a reference link from their website or blog, then this is similar to telling search engines that this webpage is informative. For a prolonged period of time webmasters have been trying to build links to their websites to rank higher and they found a number of ways to increase link count. 

Let’s discuss what are those:

Blog Directories – Blog directories are similar to yellow pages but every entry had a link denoting a website.

Forum Signatures – So many people are commenting on forums for getting a link back to their website (they included the links in their signature).

Comment link – This is something similar notion as forum signatures. The primary motive is to get a link back, for that you would comment on some other website or blog. The funny side is you don’t even have to use your real identity instead of that you could use keywords, for example ‘comment by SEO Facts’, as an alternative of writing ‘comment by Morgan Reeds.

Article Directories – If you publish your articles in article directories you could get a link or two back to your website. Some article directories accept any type of article from already published to spin articles. Whereas several article directories accept only original contents.

Shared Content Directories – These are websites like hub pages, which allow you to publish content and in return, you could add a couple of links denoting to your websites.

Link exchange schemes –This is like a mutual understanding between two website owners. As an alternative to publishing the content, you will get in touch with the other webmasters and exchange links. In simple, I will link your website from mine and you could link mine from your website. Sometimes it can get a little more complicated by including a third website. I link to your website from my website and you link to my website from a different website.

These are some techniques used by most of the webmasters to get a higher rank for the website, most of them may not work today is a fact because search engines are smarter now. Do not try to trick the search engine by duplicate contents and artificial links. You are more likely to get a penalty rather than an increase in the rankings.

When we talk about backlinks, mainly there are three different types based on how they are earned. One is natural links, second is manually built links and the third is self-created links. Natural linksare editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link. Manually built linksare acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content. Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.

Off-page SEO is as important as on-page SEO. You have to do both to make your SEO campaign successful. Link building is the pillar of off-page SEO. Don’t see it as silly, try to achieve a link back from a quality website/high-authority websites. The harder you get the backlink the higher worth it. Above all try to create a quality website with original content everything will fall accordingly. Make feel other websites that you are worth sharing.