Smaller cities foster festive buying

Smaller cities in India have emerged as significant contributors to the online festive season sales, with platforms like Amazon, Flipkart, and Meesho experiencing a surge in orders from Tier 2 cities and beyond. During the initial days of festive sales, approximately 80% of all orders came from non-metro cities for platforms like Meesho and Flipkart, while the figure was 60% for Flipkart alone. Cities such as Dhanbad, Vapi, Chittorgarh, Erode, Jabalpur, Tezpur, and Kurnool were among the top contributors to Meesho’s orders. This trend reflects the growing economic development, increased internet penetration, and rising aspirations in smaller cities, emphasizing the need for e-commerce companies to tailor their strategies to cater to these markets. According to Unicommerce, the share of Tier 2 and 3 cities in India’s e-commerce market grew significantly last year, surpassing that of Tier 1 cities.