Under the strategic guidance of Managing Director Steve Tan, responsible for overseeing influencer marketing activities, xNARA has not only strengthened its presence but has also redefined the dynamics of influencer collaborations, emphasizing mutual benefit and accountability.
At the core of xNARA’s program is its distinctive pay-for-performance model, ensuring influencers receive compensation based on the performance of their content. This commitment is clearly outlined in comprehensive agreements, fostering transparency and establishing explicit expectations for all involved parties. Influencers understand that their compensation directly correlates with the effectiveness of their content, creating a symbiotic relationship where success is shared.
Steve Tan explains the innovative nature of this approach, stating, “Our pay-for-performance model revolutionizes influencer marketing. It aligns incentives, ensuring both xNARA and our influencers are invested in the success of each campaign. This not only democratizes marketing but also enhances accountability, establishing a sustainable foundation for long-term partnerships rather than short-term, one-sided engagements.”
This alignment of interests has elevated xNARA’s influencer collaborations beyond mere endorsements, transforming influencers into genuine partners actively contributing to campaign success. The clarity provided by the pay-for-performance structure ensures that both parties recognize the importance of delivering content that resonates with the audience and yields tangible results.
Influencers expressed satisfaction with the fairness of the compensation system, recognizing its motivational impact on creating high-quality, engaging content that genuinely connects with their audience. Influencers, including Mahira Abdelaziz with 3 million Instagram followers, Safa Siddiqui with over 700k followers, and celebrities like Maheep Kapoor with 827K followers, lauded xNARA as ‘great’ and ‘trustworthy,’ expressing pride in their collaboration.
While a small percentage of influencers mentioned the ambiguity of performance metrics, causing dissatisfaction, xNARA’s approach fosters creativity and ensures authenticity and impact in marketing efforts.
The democratization of marketing through xNARA’s pay-for-performance model has broader implications for the industry. Moving away from traditional payment structures, the brand empowers influencers of varying sizes, allowing participation in campaigns based on merit rather than follower count. This inclusivity has resulted in a diverse pool of influencers collaborating with xNARA, bringing unique perspectives and audiences to the brand.