Retail Poised for Wedding-Related Surge

The return of the Indian wedding season is anticipated to drive increased demand across various sectors, according to a report by Vaishali Dar for Financial Express.

DLF Retail has kicked off ‘The Wedding Tales,’ an annual festival showcasing brands in fashion, makeup, accessories, jewelry, and footwear.

Landcraft Retail, which introduced the ‘Food Square’ gourmet store in Mumbai in September, is experiencing strong demand for imported beverages, chocolates, and Indian sweets.

Joyalukkas, a jewelry brand, expects a 20-30% surge in sales this year, attributed to a decline in gold prices, notes the report, quoting Joy Alukkas, CMD of the company.

The shift towards greater individuality and independent choices by brides and grooms is a significant factor fueling the industry’s growth. Fashion designer Manish Malhotra also emphasizes that modern weddings, prioritizing personal significance over traditions, contribute to innovation and the expansion of the wedding industry.

The report cites the Confederation of All India Traders, stating that nearly 3.5 million weddings are expected in the next month, generating revenue exceeding ₹4.25 trillion.